InSynchrony 2020 Goes Digital – Key Highlights and Future Plans!

The unfortunate Coronavirus pandemic has caused the cancellation of most events and conferences across the globe, many of which have thus taken the aid of digital platforms and gone fully digital in their operations and execution. With a great year behind us, InSync was glad to be able to come back with its annual event – InSynchrony 2020, in these dire times. To those who don’t know, InSynchrony is one of the biggest events of the year for InSync which is aimed at sharing, showcasing and syncing up with the endeavors and achievements of the year gone by and announcing plans and roadmaps for the coming year. The event brings forward groundbreaking product innovation and updates for partners, customers and the entire ecosystem to witness the power of data-driven business. 

Due to the outbreak of the COVID-19 pandemic, the entire world market has taken a shake. The trends have changed in the eCommerce sector with supply chain management being over-burdened. Companies have started investing more in digital expansion as the buying experience is changing with time. Organizations have started catering to clients over a digital experience more now! As said already, the coronavirus pandemic affected the entire ecosystem drastically. With no room of organizing a conference physically, InSync went fully digital and hosted the annual event InSycnhrony 2020 online. Due to the pandemic, InSync made sure that everyone was staying at home and yet was able to attend the event. With almost 90+ participants and a hugely successful event, InSync emerged as one of the pioneers of truly digital companies. This shows where it has reached as an organization.

It was a great deed for InSync to go fully digital and offer a virtual yet personal experience to each of its employees.

InSynchrony 2020 marked the end of the successful financial year 2019 and took a leap into the giant plans of 2020. Keeping in the mind the safety and health of its employees, InSync went out of bounds to make this event go digital. This year, since conducting the event physically impossible, InSync appointed Microsoft Teams as its choice of the hosting platform for the digital event. With an easy interface and a convenient way around, Microsoft Teams proved to be the best solution to our requirements. It was a seamless experience where all the attendees felt on the same page and interacted productively without glitches. Employees even shared photographs of their home workspace to share the spirit of togetherness. 

This year InSync heavily invested in enhancing and improving Customer Experience (CX) for its clients all across the globe. InSync decided to transform itself from a single product company to a Digital Commerce Solution provider. For this, besides planning of further upgrading its popular iPaaS (Integration Platform as a Service) product APPSeCONNECT, InSync has also put in a lot of dedication in understanding and leveraging the need for integrated Digital Commerce solutions for B2B merchants. And as a result, apart from the flagship integration platform, InSync assigned dedicated focus and resources to develop B2BeCONNECT – a next-generation automated and integrated B2B eCommerce solution that helps businesses transform the way they work by inculcating out-of-the-box B2B features and functionalities to them. 

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