Insurance Architects Celebrates Two Years Serving Insurance Tech

UNIONVILLE, Connecticut, June 11, 2020 — Insurance Architects, LLC, a technology marketing and consulting agency, is pleased to announce the recent completion of their second year of service to the industry. 

“We started with the high concept,” said Carol Dennis, Practice Partner, “that insurance technology companies need a marketing plan and fulfillment that is rooted in insurance expertise. We quickly found that most marketers in this industry, though they were experts themselves, were too time-stretched to handle both strategy development and day-to-day marketing. We also found that international insurance companies do not have a full understanding of the US market. Insurance Architects has been filling those gaps and our formula is working remarkably well.”

The difference between the services that Insurance Architects provides is the breadth and depth of insurance expertise in its offerings. Insurance Architects can develop content and design pieces that are innovative, relevant and yet stay within corporate branding.

“We recognize that the marketing plans of most companies have been impacted by COVID-19, and some are even putting their plans on hold.” said Carol. “Instead, maybe it’s a good time to rethink marketing and consider how companies can leverage the digital landscape to increase their brand presence and modernize their approaches."

Innovative products still deserve creative marketing solutions. For companies that need corporate alignment and a ground-up marketing strategy, Insurance Architects has a systematic approach for analysis, a strategic marketing framework and marketing plan that ends in a marketing calendar, complete with budgets and timelines. This was deliberately designed to stand the test of time and adhere to our core value: consistency meets agility. Messaging will change during the pandemic and for years to come. Branding will change. As an insurance-knowledgeable and capable team, we can help with this focus.

“We understand that today social distancing is affecting businesses.” said Carol. “Community-building requires strong action. Companies have pivoted from trade shows to digital events. Before-during-after skills are in short supply to bring all of these elements together. Insurance Architects is well positioned to help companies contend with today and move their businesses into a successful tomorrow."

For more information on how your organization can use this time wisely and prepare for an exciting future, or for a discussion on how Insurance Architects may be able to help you fill gaps in your marketing efforts, visit www.insurarch.com or contact them at [email protected].

 About Insurance Architects

Insurance Architects brings marketing expertise and insurance expertise together under one umbrella. Founded in 2018 as a partnership between industry experts, Insurance Architects acts as both a future-focused agency and a high-level consultancy for insurance technology teams.

For more information:

CONTACT:

Carol Dennis at [email protected]