Insurance Agents... Are you Using Video?
Michael M.
? Insurance Pro? 53k of our peers LOVE The Insurance Soup FREE group on Facebook! facebook.com/groups/insurancesoup ?
Find the original article here >> https://bit.ly/29YvFee
You are on Facebook every single day.
Your prospects are on Facebook every single day.
The content that Facebook users like to consume the most is video.
The content Facebook likes to serve up most is video.
Chances are you spend a lot of time on Facebook watching.... video.
Knowing all of these things, it leaves one to ask - Do you even video, Bro?
Seriously... People on social media tend to do business with who they know like and trust and there is no better way then utilizing video to allow your audience to start deciding if you are the professional they are looking to connect with.
We are not talking about a professionally shot, corporately produced, dog and pony show. We are talking about a real and authentic video where you are showcasing your personality, knowledge, sense of humor, and your human side.
Remind friends who haven't seen you in years why they liked you.
People you do not have a deep connection with will begin to feel like they know you.
We have been raised to give credibility to the person on camera.
If you are not comfortable talking about insurance that's ok. Talk about what you like. Share your life. Showcase your family. Do something that lets people who may do business with you get a feel for who you are and what you are about.
We have clients at Career Agent Concepts who have shot 2 minute videos that have over 5000 views in a matter of 2 days. Imagine the cost of 5000 direct mail pieces worded with that piss poor, dull, corporate verbiage. Even a subsidized mailer will cost $1000 for that many poorly worded sales letters. No thank you. I will take the opportunity to be seen and heard for FREE 8 days a week. Oh yeah.. and your viewers can contact you directly and vice versa right from Facebook. Duh... winning!??
Video is not the future. Video is now. Get in front of the camera and let your audience get to know you.
If you are looking to learn more about sales, marketing, automation, staffing, compensation strategies, technology, lead gen, or anything insurance related we'd like to invite you to the #1 FREE Group on social media for Insurance Professionals - Insurance Soup
Original article here >> https://bit.ly/29YvFee
It's All About People!
8 年Great article Michael M.!