Instant Apps and mobile retail - Google's most exciting announcment of I/O 2016?

Google's I/O conference reliably presents a range of upcoming technologies that may or may not make an impact in future. 

Perhaps the innovation with the most interesting potential announced at 2016's event is Instant Apps.

Instant Apps from Google 

Personally, though I download a lot of apps for research and curiosity, I stick to a core five or six that alternately entertain and make organising things a bit easier

One of the main barriers to widespread and habitual usage of new apps is the time it takes to download something new that may not be of immediate use. 

Instant Apps is a means to get people to engage more with apps and (let’s be serious) help companies to benefit from the data they share about themselves. Where there’s money, there’s Google.  

The Instant Apps development approach is designed to encourage companies to make a basic (but immediately usable) version of their app with just an initial 4MB of space to play with.

When the time (and data) barrier of app use is minimised or removed, some compelling uses start to present themselves in the arena of mobile payments.

 Click here to read the full blog, detailing the some of the applications of Instant Apps and why customers and retailers both might get something from Instant Appsl

Or, to learn about our work with major brands, – see some of our case studies here.