Instagram's New Video Channel - IGTV

As times move forward so does technology. As you may have noticed by now, Instagram has added a new menu bar to the top of its application. Instagram now has an official app, especially for videos. You can now post hour long videos to the app which can be shared via the main Instagram app to your followers.

What is it?

IGTV simply stands for Instagram TV, it was built to connect users through the aspect of video rather than just short video clips and still images via its regular feed. The new service is accessible via the Instagram home feed or via their brand new app that is available across all platforms.

Benefits of Using the App

Well firstly, the new application is built so that your whole screen is used to view the video, so having your videos in full-screen mode constantly is a bonus to the regular videos on Instagram that wouldn’t let you view them in full screen, unless you were on Insta story and even then it was only full screen in portrait mode. Another benefit of the new application is that you are no longer limited to a minute long video, you can now post up to an hours worth of content!

Unlike YouTube where you have to search for content before you watch it, IGTV will now automatically start playing videos from people who you follow. This makes it almost like a TV (hence the name) as soon as you turn on the app, videos start to play with each user you follow acting kind of like a channel on a TV.

Conclusion

This new application could help your digital marketing and business in the future as we see the app grow in size and use. Try to get your business on it ASAP so that you can be sure not to miss out on any additional engagement.

Louisa Kelly - Limitless Digital