Instagram's NEW features ??

Our last marketing scoop of the year!?? Looking forward to big things to come in 2025 for Statusphere and our team wishes the same for you! ??

This week, I'm covering:

?? How TikTokers promote viral products without saying a word

?? Our new and improved influencer brief template

?? Instagram's new features & tests

? And more!?

Want to get these updates faster? Subscribe to our email list. And if you love these updates and know a fellow marketer who would too, please invite them to subscribe!

Watch This TikToker Totally Sell a Hair Straightener in 23 Seconds ??♀?

TikTok shoppers?love?a good before-and-after video.

Check out how TikTok creator Julianna (@juliannahoffman4) earned over 720k views, 68.4k Likes and 4.3k Saves showing off the Dyson Airstrait.

The creator takes us through a lightning-fast time-lapse routine to highlight her hair's transformation from wavy to seriously straight in under 25 seconds.

No voiceovers, no frills. Just a raw routine video with quick cuts and catchy music.

Needless to say, Julianna's video was a hit. The creators' comments were flooded with fans who said they were sold on the Airstrait, even despite its price tag!

What We Love: ??

• The video is short and sweet. Clocking in at 23 seconds, this video doesn't waste viewers' time but still shows off the product brilliantly. Quality, not quantity!
• The before-and-after hook. This style of video is a shining example of what makes TikTok so compelling to consumers. The creator keeps viewers glued to the screen as they want to see her full transformation.
• No words, just results! The creator's results with the Airstrait speaks for itself. Again, sometimes all viewers need to see is a product in action.

Check out the full video here!

Snack-Sized Social News ??

Social news moves fast! Here are a couple of headlines to keep you in the loop:?

• Instagram rolls out Trial Reels to help creators test new content formats with less pressure. ??
• Meta tests hiding like counts, view counts on Reels, giving posters more control over their experience. ??
• Instagram tests new DM scheduling tool, expanding from scheduled posts & Stories. ??
• Following blockbuster $100 million Black Friday, TikTok Shop unveils a?limited-time rewards program to attract even more shoppers. ??

Free Template: Influencer Briefs Made Easy! ??

Creator campaigns get messy when brands and creators aren't on the same page.

That’s where our new and improved influencer brief template can help!

All you need to do is plug in your brand's details. With this template, you can:

? Set clear expectations for influencers

? Communicate brand messaging and essential dos + don’ts

? Keep your influencer instructions organized and consistent

Send your creators a clear and concise brief with no back-and-forth confusion! ??

Get the Template

ICYMI ??

Check out these resources from Statusphere that you might have missed:?

• TikTok Ban 2024: Everything You Need to Know (Updated)
• Instagram Partnership Ads: How UGC Ads on Instagram Work
• 7 Best Influencer CRMs & Relationship Management Tools

We'll be back in 2025 with more news to level up your marketing strategy! ??