Instagram’s New AI Video Editing Tool

Instagram just introduced its new AI video editing tool that could make things much easier, and a lot more fun, for people who make videos, like marketers and content creators.

Adam Mosseri, the head of Instagram, showed this tool in a recent Instagram reel, and it’s getting a lot of attention.

So, what does it do? The tool uses Meta’s new Movie Gen AI technology, which lets you change almost anything in your video just by typing what you want with simple text prompts. Imagine being able to change the background of your video to a snowy mountain or transform yourself into an animated version, all without needing a team of editors or a huge budget.

In Mosseri’s video, he showed how easy it is to make changes. With just a few clicks, he turned his backdrop into a winter wonderland and gave himself a fun, puppet-like animated look. The possibilities for marketers are endless, think about creating fun ads, interactive campaigns, or amazing product videos without spending a lot of time or money.

But it’s not just about making videos look cool. It’s also about giving creators a chance to tell better stories without needing high-level skills or tools. For marketers, that means spending less time on production and more time making real connections with your audience.

However, there’s a conversation to be had about how tools like this might impact authenticity. If it’s this easy to edit everything from your outfit to your environment, will it blur the line between creative marketing and unrealistic perfection?

Instagram plans to launch this feature sometime in 2025, but the exact date isn’t set yet. So marketers have time to think about how they can use it. Whether you’re selling a product, running a campaign, or just trying to make fun videos, this new tool could really change the way you create.

Could this new tool be the game-changer your strategy needs for this year?