Instagram’s Latest Updates You Need to Know About
Norman Chauke
Head of Social Media l Social media specialist | Content Creator | Social media Manager | Media buyer | Influencer Marketing Campaign Manager l Paid Social Media l Email Marketing (Klaviyo) l Marketing Analytics
Hello everyone,
It's time for another round of Instagram updates, and I have a lot to share! We've got numerous new features and updates that could impact how you use Instagram. Let's dive right in.
Instagram Reels Updates
Preview Feature: Instagram is testing a feature that allows you to get feedback on your Reels before posting them. You can send a preview to friends for their thoughts, and the Reel will be saved as a draft. This could be especially useful for businesses and creators with teams, allowing for collaborative input before going live.
Clear Mode: This feature, also in testing, mimics TikTok by allowing you to hide descriptions and UI buttons for a more immersive viewing experience. While this might enhance the viewing experience, remember that captions still play a crucial role in search and engagement.
Reel Lengths: Instagram is experimenting with longer Reels, including 3-minute and even 10-minute options. Keep in mind that videos uploaded outside the Reels interface may not be recommended to your audience, so stick to Reels for better reach.
Carousel Updates
Increased Frames: Instagram is testing carousels with up to 20 frames, an increase from the previous 10. This aligns with TikTok's approach and could lead to higher engagement.
Carousels in Reels Feed: Your carousels might soon appear in the Reels feed, tapping into the powerful Reels algorithm for greater reach.
Interactive Features: Instagram is testing comments on specific frames within carousels and adding music and overlays like text, similar to TikTok's features. These updates offer new creative opportunities for engagement.
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Direct Messages (DMs)
File Sharing: You can now add files via DM, though it might not be the most practical place for document sharing.
Message Editing and Pinning: Users can edit sent messages and pin important conversations at the top of their inbox.
Filters and Meta Verified: New filters like "people you follow" and features for Meta Verified users to restrict DMs could help manage your inbox more effectively.
Widgets: Instagram is testing widgets in DMs, including countdowns, time zone displays, and pinned content, to enhance engagement and organization.
Unskippable Ads
Instagram is testing unskippable ads in the Reels and home feeds. While this could make ads more valuable for brands, it might disrupt the user experience. Stay tuned to see how this feature develops.
Instagram Subscriptions
Instagram is working on a feature to upload teaser stories promoting your subscription content. This could be a great way to attract more subscribers by giving them a sneak peek of the exclusive content they can access.
These updates show Instagram's continuous evolution, borrowing successful elements from other platforms like TikTok. As always, your thoughts and feedback are invaluable. How do you feel about these changes? Share your thoughts in the comments or reach out directly.
If you found this update helpful, consider sharing it with your network and stay tuned for more updates. Follow me on LinkedIn for the latest social media insights and trends.