Instagram's Latest Updates

If you've been riding the Instagram rollercoaster lately, you're in good company. But fear not, I've got the insights to guide you through these twists and turns with confidence.

Instagram's recent experiments, particularly its flirtation with becoming more like TikTok, have left many of us questioning where traditional content fits into this new dynamic. The platform seemed to be veering towards a video-heavy approach, sidelining the photographers and visual storytellers among us. However, the head of Instagram recently signaled a shift back towards equilibrium, promising a more inclusive future for both videos and photos. This news is a collective sigh of relief for those of us who cherish a diverse content strategy.

Then came the hashtag hiccup, where Instagram suddenly capped us at five hashtags per post. This glitch sent us scrambling and served as a stark reminder of the platform's ever-changing nature. Despite the confusion, it underscored the importance of hashtags in amplifying our reach and reminded us to stay agile, ready to pivot with Instagram's constant updates.

Amidst these changes, Instagram quietly rolled out a new poll feature—an untapped resource for deepening audience engagement. My first foray into this feature didn't go exactly as planned, but it taught me a valuable lesson: early adoption of new features can significantly boost your content's visibility. This new tool offers a direct line to your audience's preferences and opinions, making it a powerful addition to your engagement toolkit.

The pressing question remains: How much should you be posting on Instagram? The platform's leadership suggests a more is not always better approach. Posting a couple of times a week, complemented by daily stories, can effectively maintain engagement without overwhelming your followers. This strategy allows for breathing room and ensures that when you do post, your content is impactful and resonant.

Crafting Your Instagram Strategy for 2024:

• Diversify Your Content: Don't let the video trend box you in. Embrace the full spectrum of Instagram's features to showcase your brand's unique personality. Whether it's through photos, videos, or stories, finding the right mix will keep your audience engaged and intrigued.
• Embrace New Features: Stay ahead of the curve by experimenting with Instagram's latest rollouts. Early adoption not only puts your content in front of more eyes but also positions you as a trendsetter within your niche.
• Prioritize Quality Over Quantity: In the shifting sands of Instagram, creating content with intention has never been more crucial. Focus on delivering value a few times a week rather than defaulting to daily posts. Authentic, engaging content will always trump frequency.

Navigating Instagram's evolving landscape requires a blend of strategy, authenticity, and a willingness to adapt. For coaches, consultants, realtors, and business owners alike, understanding these changes is key to not just surviving but thriving on the platform in 2024.

Listen to the full episode of Rocky Mountain Marketing where I break all of this down here.

Let's approach these updates with optimism and a game plan. Together, we can adapt, grow, and carve out our success stories on Instagram. I'm here with you every step of the way, ready to turn these insights into actionable strategies.

Here's to making 2024 our most impactful year on Instagram yet. Together, we'll navigate this digital journey, embracing the changes and seizing the opportunities they present. Let's dive in and make Instagram work for us, crafting content that resonates, connects, and converts. See you on the 'gram!

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