Instagram vs YouTube Influencers - Whom Should You Choose For Your Brand?

Influencer marketing is here to stay. It’s a growing phenomenon and many brands leverage it as much as possible to gain the maximum benefits.

However, when it comes to selecting the most suitable social media platform for their campaigns, brands can easily get confused. In general, social platforms like Instagram and YouTube are the most effective channels for influencer marketing.

So, how will you decide which one to select? Let’s do a quick comparison between the two platforms. This will help you decide which one’s the most suitable option for your brand. And whether you should work with an Instagram influencer or a YouTube influencer.

Quick Comparison Between Instagram and YouTube

Instagram

• Instagram has more than 1 billion monthly active users.
• It’s expected that by 2020, influencer marketing on Instagram will become a $2.3 billion industry.
• As of now, the top 50 most followed Instagram influencers have more than 2.5 billion followers combined.
• 55.4% of influencers favor Instagram Stories for sponsored campaigns.
• On Instagram, brands and influencers prefer to create content in the form of photos, videos, and Instagram Stories.
• However, it’s important to note that Instagram Stories stay for only 24 hours.
• 60 seconds is the maximum duration for Instagram videos.
• Brands and Instagram influencers can place the product links either in their Stories or in their profile bios.
• If your products are more visually appealing, then Instagram is the most effective platform for your brand.
• Niches like travel, lifestyle, fashion, and fitness can thrive on Instagram.
• Huda Kattan, Jesse Driftwood, and Zach King are some of the popular and most followed Instagram influencers.

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