Instagram vs Facebook vs Twitter vs Snapchat: Which is the most suitable for Business Marketing?

Social media is the best weapon for companies to show services and gain business at the maximum level. Any business can easily reach its target audience through these social media channels. Instagram, Facebook, Twitter and Snapchat are always on priority for any trade.

As per survey reports, there are about 3.80 billion social media users in January 2020. From this data, you can predict the value of social media platforms.

You have the choice to choose your platform, but it also creates a perplexing situation for professionals. No worries because here we will share the words showcase a comparison between all these four platforms.

A general operation of each social media platform:

Instagram and Snapchat are for image show while Facebook offers recent updates with images and words. Twitter is dedicated to the latest news and updates.

Content remains for a long time on Facebook and Instagram, yet Snapchat removes the content within 24 hours. In Twitter, the tweets endure for a long time, but are also replaced with new tweets.

Users can post their photos on walls in Instagram where it remains for a long time. On the other hand, in Snapchat, users can personally send the image to another user.

Images are the primary things in Instagram and Snapchat, but in Twitter, Hashtags and text are more crucial.

Global Reach of each Social Media Platforms:

Instagram:

There are about one billion people who use this photo-sharing app. The meaning of global reach is that you can reach your Target audience simultaneously. The highest numbers of Instagram users are from the USA. However, it has many other users from different countries as well.

Twitter:

Twitter is an excellent tool to market the product, but it has a lower global user base as compared to Instagram and Facebook. About three hundred thirty million users can be targeted with hashtags to create a targeted post. However, for this, you need to make sure that you are posting the existing news on Twitter.

Facebook:

It is an ideal social media platform for small business marketing. However, this concept is only possible if the content adds genuine value. About 70% of the post should be related to local news, recent events, survey questions and business tips.

There are about 2.45 billion users who are using Facebook around the globe. Facebook is the right choice if you are looking to gain a lot of visibility.

Snapchat:

It has more than 101 million daily active users and 400 million snaps per day. It is one of the fastest-growing social network platforms. Its users spread evenly in different countries and that is why Snapchat is the best tool for business marketing.

Comparing all four, Instagram has the highest global reach while Facebook has the highest number of users. So if you are looking for target users from several countries, then both Facebook and Instagram are excellent choices. If you are focusing on images, then Snapchat is the best choice.

Best Engagement rate among the four platforms:

Facebook vs Instagram:

According to facts and figures, Instagram has the highest engagement rate. Facebook has only a 0.09% engagement rate, whereas Instagram has a 1.60%.

Snapchat:

Snapchat drives 6 billion views daily. Also, the average use of this app per user is 18 times a day. Users like to spend 25-30 minutes average time on this platform which is beneficial enough for any business.

Twitter:

The engagement rate ranges from 0.09% to 0.33% on Twitter. It allows businesses to show the latest news and updates to the audience. On the other hand, Facebook offers a detailed analysis of each event for any business.?

Unique features of each social media platform:?

Facebook:

• Pages to Watch: This feature is to watch and keep the track of competitors’ pages.
• Facebook Cards: It is a unique marketing tool which is designed by Facebook in partnership with Moo.com. It looks similar to the business profile.
• Invite Email Contacts: Facebook has the option to invite email contacts like the business page. This can be done through Constant Contact, Mailchimp or iCloud etc. There is a limit of 5,000 for inviting contacts.?
• Detailed Analytics: Facebook allows getting detailed analytics reports of audience, engagement and posts. It brings the necessary changes to the post.
• Liberal and exchange: Through this feature, developers can display ads on the mobile phone screen and earn profit.?
• Facebook messenger for business: This feature has been added to the messenger. It enables customers to ask anything while shopping or send a notification to the seller for any product issue.

Snapchat:

The most fabulous feature of Snapchat is ‘Self-destruct’ in which shared elements disappear within a few seconds after view. However, there are many other features as below.

• Snapcode: Snapcodes are defined as scannable codes. You will find Snapcode on the profile screen when you click on the ghost icon.
• Scores: A score will be rewarded under the Snapcode after equating all numbers of snaps sent and received.
• Filters: Snapchat is well known for its fun elements. By adding a filter, the user can jazz up the snaps.??
• Snapstreak: This feature shows different emojis next to Snapchat names on the chat screen.?
• Lenses: It helps in adding real-time special effects and sounds to snaps.

Twitter:

Twitter has the following unique features:

• Native GIF search: You can easily share your thoughts with GIFs which gains 55% more engagement.
• Go Live button for Periscope: The Periscope allows seeing a “go live” button.
• Uncropped image: There is an uncropped photo update on Twitter and also a new view for multi-photo display. This makes the platform more engaging.

Twitter also possesses an Anti-harassment feature to secure a platform. It includes the following key points.?

• Bold functionality for reporting abuse, mute and blocking
• Clear definition of abusive behaviour in Twitter's terms of service
• It has launched Twitter Safety center

Instagram:

The unique features of Instagram are as follows:?

• Instagram Ads: This feature intends to increase engagement, views, traffic flow and high conversion rate. It has introduced the ad facility through the Facebook Ad manager.
• Geofilters: Through this feature, users can easily share their current location.
• Instagram shopfronts: Users can easily add the URL of the website with this feature.
• Instagram Analytics: Instagram offers detailed analysis with the support of third-party services like simply measured or Sprout Social.

Crucial Strategies for Effective Business Marketing on Social Media:?

An analysed strategy, valuable content and the known-how are three foundation elements on which Business marketing on Social media depends. Strategies for each platform are as follows:

Facebook:

The marketing strategy for Facebook is as follows:

• Maintaining the company account
• A good profile picture
• Multimedia posts should be in the proper use
• Tailored organic post
• Quick response to the queries and messages
• Consistency among post, cover photos and profile CTAs
• There should be an explanatory “About Us” section on the company’s page
• Set the post timing without posting too often and too much
• Usage of insights to analyse the performance of a page

Snapchat:

• Offer to access to the LIVE events
• Conduct contests
• Interaction with influencers
• Delivering the personalized content?
• Take people behind the hanging

?Instagram:

• Tell a story with your photograph and caption
• Run some engaging contents
• Using Instagram ads to target ads to your target audience

Twitter:

• Twitter Bio optimizing
• Provide special offers to the followers
• Use of videos, images and GIFs
• Twitter Integration with other marketing efforts
• Regular Tweet post, retweet and like Tweets as well
• Use the promoted tweets
• Follow relevant and popular trends/hashtags?
• Twitter analytics to track the success rate?

All the platforms are using distinctive features to keep followers engaged. There are many identical concepts on different platforms. For instance, Facebook and Twitter allow posting multiple images in one post. However, hashtags, effective CTAs and sharing leads are equally important in all the platforms. ?

What are Social Media Platforms Challenges?

Facebook:

The biggest challenge in Facebook marketing is the topics of the post. Another challenge is to meet the expectation of the consumer in terms of response time. Most people write a complaint on Facebook and expect the solution within 60 minutes.

Instagram:

• Searching the location of followers and then building a presence
• Interacting with your brand and then creating a sturdy community
• Making users/followers use your services
• Building the position on Instagram as the most reliable brand

Twitter:

• There are some certain complexities of laws and regulations for privacy and security
• Twitter is like a race where everyone likes to stay ahead
• There is a slow-growth path
• Due to the subject of bad press, Twitter can affect your brand's reputation

Snapchat:

• Identifying whether Snapchat has sound or not is difficult
• The platform may not be apt for your followers
• It is difficult to identify what and where to share
• Snapchat does not have a professional look

Cost of advertisement:

Instagram:

It offers 2.5 times more clicks as compared to other social media ads. The cost of Instagram ads is high due to impressive targeting capabilities and higher CTR. $13 is the estimated CPM of Instagram.

Facebook: ? ????????????????????????????????????????????????????????????????????????????????????????????????

The advertisement cost of Facebook ranges from $0.16 to $1.00+ on every click. About 1.5 million businesses like to spend money on mobile advertisements because the cost is not too high.

Twitter:

There are three types of advertising options in it

• Promoted tweets
• Promoted accounts
• Promoted trends

The cost of promoted tweets and promoted accounts range from $.50 to $4.00 per engagement. Retweeting, clicking, replying and favoring paid tweets and ads cost is from $.50 to $2.00 depending on the targeting.??

Snapchat:

Snapchat advertisement is costlier as compared to other social media platforms. The rate of advertisement is 5 times more than the average CTR for other platforms. The cost for Snap starts from $10,000/month.

Facebook has a dominant lead in the social media space if we compare all four platforms. So we can say Facebook scores maximum marks in the comparison.

Some facts about all four platforms:

Facts about Facebook:

The use of visual content in Facebook campaigns can generate 65% more engagement within a month. 10% of the post is sales and promotion. 20% of the posts are for sharing others' content and business events.

Facts about Instagram:

Users easily spend 53 minutes per day on Instagram. There are about 85 million top brands that use Instagram.

Facts about Twitter:

Twitter ads containing videos are much cheaper in terms of cost per engagement. There are about 2 billion videos watched on Twitter every day.

Facts about Snapchat:

The stories of Snapchat are valid for 24 hours only. These are threads of snaps used to create video narrative.

Last Words:

Social media platforms will be the first choice for most business professionals. If we compare all four platforms, then we will find each platform has its own value. Facebook is the largest platform to communicate, but Twitter has the largest penetration potentiality. Instagram is a perfect platform to use hashtags. Snapchat has the satisfactory capacity to grab users’ attention. Contact us if you are looking for high-quality social media marketing.

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