Instagram versus Reality
Image credit Brett Jordan via Unsplash

Instagram versus Reality

Instagram versus reality is often used to describe the disconnect between the carefully curated lives and experiences we see on social media and real life.?

And there is definitely a truth to this statement. I was in Cannes for the International Festival of Creativity a few of weeks ago and what I saw posted on Instagram did not reflect the reality of being there. For example, content creators posting about "exclusive access" when they were filming in hotel lobbies. Or stating they had a "VIP invite" to an event when they had simply stood in front of a pull up banner advertising, got a pic and then left (because they had not, in fact, been invited).?

In fact even when I posted a reel of my week there, it looked like I'd had a fabulous time, because I only took pictures of the moments I enjoyed. Also how could I capture

  • my accommodation being cancelled on the day of arrival (thanks booking.com)
  • spending 3 hours on the phone to booking.com only for them to tell me there was nothing they can do and leaving me stranded (luckily a very good friend sorted me out)
  • being racially profiled on a daily basis when trying to access spaces I had paid for and had tickets to, or just trying to get from venue to venue
  • sheer exhaustion at navigating all of this whilst attending panels that promised innovation and delivered...self-congratulation and recycled ideas.

My Instagram definitely wasn't the reality - and I wasn't even trying to make it look good, I just wanted to share what I'd been up to. (If you want to see what I'm talking about, you can find me @brandbycollette).

On the other hand, when I did an Instagram wrap up of June, I realised that Instagram was showing me I'd done way more than I'd thought.

You can read the rest of this newsletter on my Substack.

PS if you know anyone at Booking.com feel free to connect us. If there is ever a brand that needs to focus on equitable, inclusive and non-exploitative practice, it's that organisation.?

Thank you for subscribing to Brand by us (the LinkedIn newsletter for people, like you, who are serious about building equitable, inclusive and anti-racist brands). Follow @brandbymehq for more tips.

Fiorenza Rossini, PCC

Career Development Coaching | I help professionals in their 30s and 40s up level their career | Career Next Step | Returning to work | Podcast host ???

4 个月

Great point. I guess generally social media and in particular Instagram feels to be about the highlights of the week. LinkedIn tends to be more about our reflections and thoughts. Perhaps we could write more about our lessons learnt. Well, I certainly could!

Arit Eminue MBE

Helping business leaders create people-centred work environments where individuals can reach their full potential.

4 个月

We're our own worst enemy. The constant pressure to be seen, to be doing, to show you're on trend, to be pro-this and anti-that, is getting the better of the truth. And when you add the fear of cancellation into the mix, we're moving as far away from integrity than we care to admit.

Sharon Hurley Hall (she/her)

Founder, Sharon's Anti-Racism Newsletter | NEW: SHHARE Anti-Racism Community - Apply Today! | Author, I'm Tired of Racism | Ask me about the Self-Publishing Masterclass Dec 2, 2024

4 个月

Food for thought. So little of what I do makes it to social media (more here than anywhere else).

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