Instagram and Twitter updates, Meta events and 2022 Halloween trends!
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?? Instagram Moves to Next Stage of Development with Creator ‘Media Kit’ Option
Instagram continues to push ahead with its plans for a new in-app Media Kit creation option for talent, which would guide creators through the process of building their own pitch to brands, with a view to securing more influencer marketing deals.
Originally spotted in testing last month, Instagram has now seemingly moved to the next stage of development for the option, with a new welcome screen, and an overview of how the process will work.
?? Meta Announces 2022 Facebook Communities Summit Event.
Meta has announced the date for its 2022 Facebook Communities Summit, with a virtual event scheduled for October 20th, in which Meta will bring together moderators from various Facebook groups to provide key insights and tips, while also sharing previews of upcoming groups' tools and features.
So it could well be worth tuning in if you’re looking to stay up with the latest group moderation options that could help to maximise your Facebook community.
?? Instagram Shares New Tips on How to Use Instagram Reels for Marketing.
This could be a big help if you’re looking to incorporate Reels into your Instagram strategy this holiday shopping season.
As part of its new series of updated how-to-guides,?Instagram has also launched a new, 23-page overview of how brands can use Instagram Reels for promotion and community building, which includes a range of key tips and notes on effective Reels usage.
There’s a heap of helpful pointers and notes here – first off, Instagram provides an overview of why you should consider Reels and the key strengths of the format.
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?? A Look at the Top Costume Themes and Trends for Halloween 2022
Halloween is almost here and if you’re planning a themed campaign to tie into the event, it’s worth noting the top Halloween trends of the year, to ensure that you’re up on any notable, and potentially brand-relevant, shifts.
Here’s a look at some of the current key trends of note, based on early Halloween engagement activity.
First off, Pinterest has provided some insight into the top Halloween costume trends, which points to some of the more emergent themes and sources for 2022.
Twitter, meanwhile, has provided some more generic Halloween trend notes, including the top hashtags:
?? Twitter Leans into Emerging Video Trends with New Video Showcase Elements
It’s not going ‘full TikTok’, but Twitter is looking to lean into emerging video consumption trends, with two new updates designed to improve the Twitter video experience – and ideally, get people spending more time in the app.
First off, Twitter’s adding a new option that will expand tweeted videos to full-screen mode with a single click.
What do you think of the updates? Yay or Nay? I would love to hear down below! ??