Instagram tests unskippable video ads in the main feed and more...
CDA Academy
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Welcome to another edition of CDA Academy's "Reweek", your trusted roundup of the latest in digital marketing.
?? Get ready to dive into some of the most impactful developments in the digital marketing industry:
Instagram tests unskippable video ads in the main feed
Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed.
Google won’t index sites that do not work on mobile devices after July 5
If your site’s content is not accessible with a mobile device, it will no longer be indexable and cannot be ranked.
Google Ads launches Brand Recommendations powered by AI
Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Brand Recommendations analyze an advertiser’s Google Ads history, campaign settings, and industry trends to automatically surface ways to improve brand campaign performance and effectiveness.
96% of sites in Google’s top 10 positions have 1,000+ links from unique domains
* Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains.
* Only 0.3% had less than 100 backlinks.
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