Instagram is testing pinned grid posts, Meta to open first physical store in metaverse, Twitter is testing CC button for captions

Hello There, …. Are you here to learn what's new in the world of Digital, Social Media and The Metaverse? …. If so, we’ve got news for you!?

It’s that time of the week again! The digital news round up is back! In the digital space the world moves really fast and before you know it, what you’ve learnt has changed. This letter, going out to 13,000 Digital Women EVERY SINGLE WEEK is going to keep you up to date with all of that digital stuff so you can get on with your work but also impress your peers, your boss or your clients with your epic digital knowledge. (PS You can also get this newsletter in your inbox by going here and scrolling to the bottom)

We've broken this week's stories into 3 headings, Metaverse, Social Media, Digital & Offers and Training.

A quick mention before we get into it for the Digital Women Award Finalists! Congrats to everyone who has been shortlisted so far, we do have more to get out but you can see some our finalists categories here and download the 50 Digital Women to Watch book for free here to learn about 50 amazing Digital Women. ?An official ceremony will take place later in the year.

And THIS PODCAST IS AMAZING!? We have to mention this Podcast every week because we LOVE!!!!?

How did Ogilvy recently come to the decision on which influencers they will and won't work with? Agorapulse spoke to Natasha Finn, Social Media Manager at Ogilvy Health, for Confessions of A Social Media Manager to find out. Hear how she manages influencer marketing for one of the most regulated industries in the world: Healthcare.?

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This weeks top Metaverse / Digital / Social headlines rounded up so you don’t have to go anywhere else!? + Events to attend and more great opportunities for our incredible community.

The Metaverse / Web3 (AI, AR, Blockchain, NFTs etc)?

??Meta's Project Cambria VR Headset Will Try to Replace the Laptop (PC MAG)

Can a virtual reality headset replace a laptop? Mark Zuckerberg seems to think so.?

On Wednesday, Meta’s CEO shared a few more details about the company’s next-generation VR headset, dubbed Project Cambria, which is slated to arrive later this year.??

During an earnings call, Zuckerberg said the headset “will be more focused on work use cases and eventually replacing your laptop or work setup.” The goal is certainly ambitious since current VR headsets can have a variety of limitations, including short battery life or a need to tether themselves to a PC. But during the earnings call, Zuckerberg shed some light on how he thinks Project Cambria can become a replacement for a laptop.?

??Facebook-owner Meta to open first physical store in metaverse bet (Reuters)

Meta Platforms Inc (FB.O) is set to open its first physical store where shoppers can try out and buy virtual reality headsets and other gadgets as the company plots a course to take its highly touted metaverse mainstream.

The 1,550-square feet Meta Store at the company's Burlingame campus in California opens on May 9, and will feature demos for its Quest 2 VR headset and video calling device Portal, as well as smart glasses it produces with Ray-Ban, Meta said on Monday.

?? Coinbase NFT Marketplace Beta Sees Less Than 900 Transactions in Opening Week (Coindesk)

Crypto exchange Coinbase (COIN) finally launched the beta of its non-fungible token (NFT) marketplace last week, and some initial activity data has become available.

According to data from crypto analytics site Dune, Coinbase’s marketplace had less than 900 total transactions since its launch on April 20. (The data is routed through 0x Project, which Coinbase tapped for the marketplace’s back end.)

Total trade volume on the marketplace in that time has been 73 ETH (roughly $217,000), with around 650 users so far transacting on the platform.

?? Nike Pulls Out Its First Weapon to Dominate the Metaverse (The Streets)

The brand aims to preserve its leadership at all costs, in the real world or the virtual one. No surprise, then, that the sports-equipment manufacturer made its ambitions clear as soon as the metaverse became the buzzword.?

The metaverse is a virtual world in which we are called upon to interact via avatars and technological tools such as virtual-reality helmets. In the metaverse, we are supposed to be able to do almost all the activities that we do in the physical world.

Nike started by filing a lawsuit in February against StockX, the Detroit sneaker exchange, which it accused of having infringed its patents by marketing nonfungible tokens of its sneakers. The company said that StockX had been selling unauthorized images of its shoes as NFTs.

Social Media

??Meta says Reels now makes up over 20% of the time users spend on Instagram (Tech Crunch)

Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% of the time that people spend on Instagram. The company also noted that video, overall, makes up 50% of the time that users spend on Facebook. Although Meta didn’t specify how much of that time is made up by Reels, it noted that Reels are performing well on Facebook as well.

??Instagram is testing pinned grid posts (The Verge)

??Instagram Expands Live Testing of 90 Second Reels (Social Media Today)

??Twitter is testing a CC button for captions on videos (The Verge)

?? Twitter is reportedly working on a vibe check feature (The Verge)

?? LinkedIn is rolling out a new website link feature (Search Engine Land)

??LinkedIn Reports Most In-Demand Jobs Across All Industries (Search Engine Land)

??How to see who viewed your TikTok profile (Tech Crunch)

??Pinterest addresses the TikTok threat in its first quarter earnings (Tech Crunch)

?? YouTube is testing ads on its short-form answer to TikTok, Shorts (The Verge)

Digital

??How the Google Ads extensions upgrade may impact your accounts (Search Engine Land)

Events, Training and opportunities

1. Digital Women is BACK LIVE at Natwest in London on the 4th November.?
2. BOOK NOW! 14th September 2022 - Bounce LONDON! SocialDay is back!- Join us for an exciting day event PLUS PING PONG?
3. Join a number of incredible social media pro's in Northern Ireland on the 5th May at Social Media Savvy - including Matt Navarra, Nick Entwhistle, Lucy Hall (Thats me haha) and pick up top tips and advice around social media marketing. Book Here
4. Are you prepared for the future of digital? Navigate the future of Digital with Digital Women's CPD Accredited Future Digital Event. Book Here

4. Get 2 months accounting for just ï¿¡1 with our Awesome partners Osome

5. The self paced Social Media Content Planning Course is CPD Certified and simplifies social media planning for everyone.

6. FREE Training: Meta Digital Marketing Associate Exam Prep.

7. Download the FREE Digital Skills Guide here

8. Continuing the Conversation - Women in Blockchain Talks Event! 11th May 2022

9. Become a Member of Digital Women Club for FREE for 30 Days! Join here.