Instagram stories should be posted everyday!

Instagram stories for real estate agents

Instagram stories are a powerful feature for any real estate agent using Instagram. Not only can they showcase your content, they are the perfect way to add a call to action to your content without looking like you’re selling too hard.

What is an Instagram story?

Instagram stories allow users to show temporary pieces of content for 24 hours per slide. They showcase up to 15 seconds of content per slide, it is basically in complete competition with Snapchat. Your Instagram story, once posted, stays live for 24 hours, you can add it to a highlights section on your profile, otherwise it will be deleted.

Instagram stories are meant for fun, silly, behind the scenes content that wouldn’t be as appropriate to post on your main feed.?

Instagram stories are great to share secondary content, you can share your posts, articles, reels or products to a story or add an original piece of content from your camera roll.?

Instagram stories are meant for fun, silly, behind the scenes content that wouldn’t be as appropriate to post on your main feed.?

Instagram story content ideas

Instagram stories need to be engaging, interactive and most importantly… different to what you post on your main feed.?

1. Film something interesting that you are doing (auction, open home, property tour)
2. Behind the scenes of a photo shoot or property tour
3. What you’re eating for lunch
4. Crack a funny joke
5. Reshare your main feed posts with a call to action (see the above picture)

The best part of Instagram stories is that you can add a call to action really easily using the ‘link button’ feature. For example you could repost a property tour reel to your story with a button leading to the full property tour on Youtube.

Posting length and posting consistency

Posting a story should be efficient and really quick (under 2 minutes per story). You ideally should be posting 5+ stories per day. The goal is to whip out your phone and film what you are doing.

Creating highlights

Instagram stories are temporary and only last for 24 hours, however you can create multiple, categorised story highlights on your profile. These highlights will keep your stories on your profile permanently.?

To add a story to your highlight, first you need to post the story and then click the highlights button and proceed to select which highlight you want to add it to.

When naming highlights, think of what is most useful for your audience.

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