Instagram SEO Techniques to Increase Your Reach and Visibility

For you to reach your social media goals and for your brand to grow as much as you want it to, then improving and strategizing for your Instagram SEO will surely do the trick for you! Instagram SEO is crucial for brands and businesses who want to have more audience engaging with them, and more audience to appreciate and discover their posts.?

What is Instagram SEO?

I know most of you have been hearing or reading about SEO or have caught a glimpse of its appearance across the different social media platforms and social networks out there. However, to some, its definition is still quite blurry, so without further talks, let’s define it!

Firstly, Search Engines are the medium or website that we all use to search for something, such as Google, Bing, or Yahoo. When we type in something in the search engine, it provides us with a long list of suggestions or webpage links that are related to our question or may give us an answer. This is made possible by the algorithm that search engines use to process how the information will match a particular user’s criteria, and this will be the basis of the ranking on the page results.?

Then comes the next part of SEO, Optimization. In optimization, people make sure that the content they’ve written will be understandable to the search engines by optimizing the title, tags, descriptions, and the whole content to be informative, readable, valuable, and has the right length.

Recently, Instagram introduces this Keyword Search, or we can call it Instagram SEO. With this, people are not only limited to search for hashtags and usernames but also using keywords, which will enable them to search for bios, posts, captions, and others!?

Therefore, Instagram SEO provides more benefits for users to have their content or posts be even more discoverable when searched in the platform. By optimizing your Instagram posts with relevant captions, they will potentially appear in the keyword search results and will be discovered more by various audiences.?

Now that you have understood what Instagram SEO is, it’s now time to learn the different ways to use it! Here are Instagram SEO Techniques to Increase Your Reach and Visibility:

1. Alt Text

This is quite a new Instagram function that was introduced just this January 2019. Alt Text or Alternative Text allows users to input keywords into photos. Alt Text will describe the photo, and its primary function is for people who have visual impairment.? With these keywords present, Instagram will understand your post better and where it can be relevant. With this, your posts will show up to people who are actually interested in what you post. Even though Instagram automatically interprets and understands your posts, it is better to use Alt Text for a small algorithm boost.

2. Optimize Your Display Name and Username

Given that Instagram is in its way, a search engine, you have to make use of primary keywords on your display name and username as well, so that when people typed in a keyword, and see that your optimized username and display name match, they will check out your profile and you’ll be more likely to appear in search results.?

3. Optimize Your Instagram Bio

For your chances of appearances to be boosted, you may also want to optimize your Instagram Bio according to keywords that are relevant to your niche. This is somehow alike to how you optimize your name. In your bio, you can also make use of hashtags so you can appear on that particular hashtag when someone searches for it. Not only that, but optimizing your bio will help your followers know better about you, and also, Instagram makes use of your bio to know the context and understand what your account is all about.

4. Write Your Captions Carefully

Another way to use SEO is of course through the content that you post. When you describe your company, products, or services, make sure that you use proper and relevant keywords. This is because, just as stated above, Instagram embeds words in order to create suggestions and it will choose keywords from your content, to understand your account’s purpose better.

5. Hashtags are Keywords

They are the literal keywords of Instagram, which functions just as how keywords do on regular search engines. By using the right, relevant hashtags, a user will be able to be discovered through the relevant content.? This will help you be discovered by relevant audiences, and attract the right and interested ones.?

6. Tag and Be Tagged

When you tag other users for interaction or engagement, they will do the same for you. By doing so, or by getting tagged, you will be able to discovered by other people, and you can potentially attract an audience too. Tagging, and encouraging users to tag you will also boost your engagement and will provide excellent results in your reach.?

7. Measure your Instagram Optimization Efforts

To do this, make sure that you try to audit the performance of your Instagram accounts through analytics. When you track your performance, you will know what to change or improve, and whether your efforts are worth it. Instagram has built-in analytics that you can use which gives you detailed information of your reach and impressions.?

The Bottom Line is, utilizing these different Instagram SEO techniques will surely level up your game and will help you win your account goals. There may be different tricks and techniques that you have to know in order to make the most out of the opportunities that Instagram has for you, but all it takes is to keep on trying and keep on finding out what works best for you.?

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