Instagram Reels Vs TikTok

Instagram Reels, a significant update to the Instagram app, was launched in India to after banning TikTok. 

Facebook owned Instagram, the Reels first launched in Brazil in November 2019, followed by France and Germany past June 2020 and now in India after banning of Chinese app TikTok. Facebook also planning to bring Instagram Reels, a direct competitor to Tiktok, to the US and 50+ other countries.

 Instagram Reels Shares a same features as TikTok, such as:

• Users can create and share 15 second Videos.
• Users can add their own audio to video, or choose a song from a catalog of music.
• Users can gram original audio from other videos and add it to their own.
• Popular clips will be housed in a "Featured Reels" section.
• Other people who using Instagram they can also see Popular clips on their Explore feed in Instagram.

What is Instagram Reels?

Tiktok is the Own app, but Reels is an extension of the Instagram app. Reels in accessible from the bottom navigation menu as well as the stories camera. Users can create and edit Reels clips from the stories screen. Clips can be published to users' accounts or their stories feed.

After the update rolls out there is a dedicated Reels icon added to the bottom of Instagram's main screen. Users can visit the Reels tab to see clips uploaded by other people and see what's currently going viral.

On the similarities between Reels and Tiktol, an Instagram spokesperson issued the following statement:

"No two services are the same. Tiktok specifically has harnessed real customer behavior, and done amazing things

We have also seen the rise of short-from video on Instagram, and think we can create something in a way that makes sense for our community.

This responsiveness to consumer demand is competition at work and one of the longtime hallmarks of the tech sector. It increases choice, which is good for people."

The rise of short-form video on Instagram is not the only indication of consumer demand, as the spokesperson states.

Users, particularly generation "Z", have been flocking to TikTok since its India launch in 2017.

TikTok has amassed an estimated 80-100 million active India users in a matter of year, and quickly becoming popular in India, when TikTok banned in India it have 200 million active users.

With the addition of Reels, Instagram has a chance of re-capturing the demographic of users that avidly uses TikTok. Before there my not be any other option.

Owned by the Chinese company ByteDance, TikTok was banned by Indian government as a potential security threat. 

That's why launching as a Tiktok competitor my soon become a TitkTok alternative.