Instagram Reels Algorithm: Everything You Need to Know

Instagram Reels Algorithm: Everything You Need to Know

Keywords: Social media management, content creation, reel algorithm

TikToks, YouTube Shorts and now Reels! Short form has quickly taken over social media content. Let's dive into what Instagram reels are, Instagram Reels algorithm and uncover everything you need to know. I'm here to walk you through how it works and provide you with tips to make this ever changing algorithm to work to your advantage. So, how exactly does the Instagram Reels algorithm function?

Instagram Reels, of course, are the short-form videos Instagram introduced in 2020 as a competitor to TikTok. Simple editing tools allow creators to use effects and filters, string together multiple shots, and incorporate music clips to craft fun, engaging Instagram Reels in just a few minutes (and unlike Instagram Stories, they don’t disappear after 24 hours).

Much like any other content on Instagram, no matter how brilliant your video may be, its potential for viral success hinges on the powerful Instagram algorithm. This behind-the-scenes code holds the key to whether your video will be showcased to a wide audience or left in the shadows of obscurity.

Where can you see Reels?

You'll naturally encounter Reels from accounts you follow in your main feed, but there are two other exciting places where you can stumble upon Instagram Reels from different creators and brands:

1. The Reels tab: Think of this as Instagram's own version of TikTok's For You page. Just tap on the Reels icon at the bottom of the Instagram app's home page, and you'll find yourself in an endless scrollable feed of Reels handpicked by the algorithm.

2. The Explore tab: Over here, you'll find Reels prominently featured alongside Instagram Posts and Stories, all meticulously served up by the Instagram algorithm.

Now, let's talk about the critical factors that the algorithm considers:

Relevance of the Content: Instagram keeps a watchful eye on what you like and engage with. If you've previously shown interest in a particular topic or subject, Instagram takes note of it and aims to provide you with similar content. How does it decipher what a video is about? It cleverly combines the power of Instagram Reels hashtags and analyzes pixels, frames, and audio. In essence, if you've been watching videos of dogs playing basketball, Instagram will treat you to more of the same. It's all about giving the people what they want, right?

Timeliness: The algorithm prioritizes fresh content over older Reels from the archives. People love staying up to date, and the algorithm is no different. Keep those new, exciting drops coming, and you'll stay on the algorithm's good side.

Popularity: If you've got an engaged audience and consistently receive likes and shares, Instagram recognizes that you're onto something special. This signals to the algorithm that your content is worth promoting to a wider audience. It might sound like a bit of a catch-22, but Instagram rewards quality content.

Now, let's get down to the nitty-gritty with 8 tips for mastering the Instagram Reels algorithm:

1. Create Quality Content: When viewers click on the Reels tab, they expect content that's funny, entertaining, and interesting. So, aim to make your audience laugh, teach them something cool, or surprise them with a twist or challenge.

2. Make Reels Visually Appealing:The algorithm loves videos with visual flair. Shoot in vertical, steer clear of low-res photos and videos, and consider experimenting with Reels' effects and filters. They tend to keep viewers engaged.

3. Avoid Reposting TikToks:? While Instagram Reels may have been inspired by TikTok, Instagram doesn't appreciate being reminded of this fact. Reposting watermarked TikTok videos as Reels could lead to reduced visibility. Instagram aims for a satisfying Reels experience without recycled content.

4. Use the Right Hashtags: Hashtags are your ticket to discovery, especially on Reels. Incorporate a handful of relevant hashtags into each Reel's description. For the best reach, opt for accurate and descriptive hashtags. The more the algorithm understands your content, the better it can connect it with interested users. And the best part? Unlike Instagram ads, hashtags are free!

5.? Feature People in Your Reels: Reels that feature people tend to perform exceptionally well. If users like a video, the algorithm takes notice and boosts its reach.

6.? Use Trending Music:? Incorporate a trending sound clip, and the algorithm will reward you by giving your Reel more visibility.

7. Create Content Beyond Reels: Stories, posts, guides – the more Insta content you share, the better your chances of being discovered. Instagram keeps tabs on your interactions with other users, so if someone has been engaging with your other content, the algorithm is more likely to showcase your latest Reel to them.

8.? Give the People What They Want: Use analytics to learn more about your audience and serve up content that resonates. Instagram Insights offers valuable performance metrics.

All these tips are about nurturing your social brand and making a meaningful impact. And while you're on this journey of crafting the perfect Reel and connecting with your ideal audience, remember that Alter Influence is here to support you. From content creation to social media management and everything in between, we've got your back. Reach out through our contact form, and let's embark on this social media adventure together!