Instagram Reels Ads; The Magnet Attracting Followers

Instagram started as a photo and video sharing platform with which people connected to others. But now the app has grown into a global networking site with almost one billion active monthly users. And with the rise of social networking sites, businessmen everywhere soon realized the potential of using them as an advertising and marketing platform. Now social media is one of the leading advertisement mediums for various small-scale and large-scale businesses which is the most feasible way too.?

Meta keeps updating Instagram, bringing in more and more user-oriented features, and in recent times, many of such features have helped the users to grab the attention of a larger population. One such update was the introduction of Instagram reels ads, after the successful test run in a few selected countries. It was the result of the gaining popularity of Instagram reels which could be converted into advertising and marketing tools. The feature was added in June 2021 and reels are the best way to reach people who don’t follow you. They appear in the reel tab, explore page, or feed and are full screen and vertical. They initially lasted between 15- 30 seconds, later on, became 60 seconds, and now could be up to 90 seconds. “Brands of all sizes can take advantage of this new creative format in an environment where people are already being entertained,” said Justin Osofsky the COO of Instagram while introducing this feature. These ads could be used for promotion without adding them to your Instagram page so that when your clients visit your page they could see the content and products and not the ads.

Many studies and experiments were conducted to check the impact of reels in increasing engagement and most of them proved that posting reels can attract more followers. One such study was done by Hootsuite a social media management platform based in Canada. They found out that follower count and engagement rate went up after posting reels. It is of paramount importance to recognize the potential of reels and thus the ads made in the format. They are a creative and inspiring method of communicating to your followers and potential followers. And because it is a combination appealing to your multiple senses as it incorporates text, visual and audio, it is more likely to stay with the viewer when compared to other methods of sharing content. They come in a very organic manner just like any other content and most times are viewed unintentionally. This is very good for the advertiser that the content promoted reaches the consumer as an entertainment visual appealing to them and not a commodity. There are more chances of the product being sold in such scenarios.?Moreover, these are easy to create with a low budget and you reap more than you sow. If you are yet to explore the possibilities of advertising through Instagram Reels, it is high time already. Create a reels ad today entrepreneurs and experience the difference.