Instagram now moves from social media to a marketplace !

Instagram is evolving! With the launch of Instagram Checkout, Instagram now moves from social media to a marketplace!

Video source: Instagram Press

Everything you need to know about Instagram’s Checkout function for e-commerce

What will the new function look like on your phone

Image source: TechCrunch

In the beta version, Checkout function will appear as tags on the feed, Stories and Explore. For now, this version is only distributed to limited businesses, but gradually open to more brands.

Shopping on Instagram: current vs future

Image source: TechCrunch

Why Instagram’s Checkout function is a deal breaker!

• The check out function will have a huge impact on your Ad campaign
• Performance monitoring and conversion tracking will also be considerably simplified
• Influencer marketing 2.0 is on the way!
• Instagram might develop a self-made payment solution in the coming month to shortcut the users’ purchasing process
• Last but not least, it’s time to think of the impact in terms of brand organization

Read the full Article about the launch of Instagram Checkout on our Website!