INSTAGRAM MARKETING
Shubham Tomar
Digital Marketing for SAP Consultants & Implemented Companies | 50k+ Leads | Managed over 1 Crore+ in Ads | SAP Industry Focus
Instagram Ads Guide
With 800 million monthly active users, 60 percent of whom are under 30, Instagram is a massive platform for connecting with audiences and building your brand.
More than two million companies use Instagram ads to reach audiences, engage followers, and promote their products.
Types of Instagram ad Formats-
- Feed ads
- stories ads
Instagram feed ads offers six ad formats:
1. Single photo
2. Single video
3. carousels
4. canvas
5. Slideshow
6. Lead ads
Instagram stories offers 2 ad formats
1. Single Video
2. Single Photo
All are seamlessly included into Feeds and Stories for a smooth user experience.
How to create a campaign?
? Via Facebook ads manager
? Via Instagram Mobile App
Facebook Ads Manager
Choose Your objective
While Facebook offers 11 objectives in the Facebook Ads Manager, only the following eight will allow you to create Instagram ads.
Facebook Ads Manager offers a list of ad campaign compatible with Instagram advertising, so you can select from the following objectives. Not all of are them
Brand awareness
with this objective, you can help increase awareness for your brand. Your Instagram ads will be shown to people who are more likely to be interested in it.
There are no additional steps required for this objective.
Reach
With this objective, you can maximize how many people see your Instagram ads and how often. Unlike the brand awareness objective, the people who will see these ads might not all be interested in them.
Traffic (for clicks to your website or to the app store for your app)
With this objective, you can send people to your website or to the app store for your app from your Instagram ads.
App installs
With this objective, you can send people to the app store where they can download your app.
For this objective, there is a bonus feature - split testing (or A/B testing).
Engagement (for post engagement only)-
With this objective, you can get more people to see and engage with your post.
For this objective, you can choose the type of engagement you want such as post engagement, page likes, event responses, and offer claims. For advertising on Instagram, you can only choose "Post engagement".
Video views
with this objective, you can promote a video to more people. This objective is very straightforward, and there are no additional steps required for this objective.
Conversions (for conversions on your website or app)-
with this objective, you can drive people to take actions on your website or app.
Lead generation
with this objective, you can create lead generation Instagram ads to collect relevant information from potential leads, You can also run Instagram ads via Instagram app but you will need a business account and advertising options are less.
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