Instagram Marketing for Real Estate Business in Pakistan

Instagram is a powerful tool for real estate businesses looking to reach and engage with potential clients in Pakistan. With over 120 million active users in the country and has user engagement 4 times higher than Facebook, businesses can leverage the platform to showcase their properties, increase brand awareness, and build a loyal following. 

According to the National Association of Realtors (NAR): 

” 77% of the realtors use social media for real estate in one way or another “

What is Instagram Marketing?

Instagram is a powerful social media platform that can be leveraged to promote a business or brand. Instagram Marketing is the process of using content, strategies, and tactics to reach the target audience on Instagram and grow the brand’s online presence. This can include creating a cohesive aesthetic, developing a content strategy, boosting engagement, and using targeted advertisements to reach customers. In today’s digital-centric world, Instagram marketing has become a popular way for businesses to reach new and existing customers.

According to research by Oberlo:

• Instagram has a 4 times higher engagement rate than Facebook.
• There are 1.3 billion active users on Instagram worldwide.
• 70.8% of the user base is made up of young adults.
•  Users spend an average of 53 minutes per day on Instagram.
• Instagram helps around 83% of its users decide whether to buy a product or service.
• 90% of active users follow at least one business account.
• There are over 200 Million business accounts on Instagram

Why Advertise on Instagram? 

In a world of 7.7 billion people, over an eighth use Instagram, so why not be where people are?

Instagram users spend 53 minutes per day on the app, according to Recode.

Instagram is an extremely popular platform for advertising real estate around the world, but it is also a relatively untapped market for real estate marketers.

The FitSmallBusiness.com website reports that only 14% of realtors are on Instagram. On the other hand, 83% of home buyers also want to see pictures of properties online. So, not only is your audience on Instagram, but they also want to see pictures of your properties. That’s a good reason to advertise on Instagram. 

“47% of real estate businesses report that social media results in high-quality leads compared to other sources.”, according to NAR.

Instagram Advertising for Real Estate

Real estate marketers face tough competition, and trust can be hard to gain, but if they do it right, the results can be spectacular. Many top real estate companies are using Instagram to boost their organic lead generation, reputation management, and even attract actual clients. Also, with the current pandemic, the power of Instagram marketing has increased tremendously. 

Here are some tips for using Instagram marketing to grow your real estate business in Pakistan:

Develop a strong brand identity:

To stand out on Instagram, it’s important to have a consistent and recognizable brand identity. Choose a color scheme, font, and tone that represents your business, and make sure that your profile and posts align with your brand image.

Use eye-catching visuals:

Instagram is all about visual content, so make sure that your posts are eye-catching and visually appealing. Use high-quality images and videos to showcase your properties and highlight the unique features that make them stand out.

Share property listings:

The primary purpose of your Instagram account should be to showcase your property listings. Share images and videos of the properties, and include detailed descriptions, location information, and contact information.

Engage with your followers:

Building a strong following on Instagram is about more than just posting great content – it’s also about engaging with your followers. Respond to comments, direct messages, and engage in conversations with your followers to establish a personal connection and build brand loyalty.

Leverage Instagram Stories:

Instagram Stories is a great way to reach potential clients quickly and easily. Around 500 million accounts use Insta Stories every day, and one-third of the most viewed stories are from businesses. Use stories to share new listings, behind-the-scenes content, and insights into the real estate industry in Pakistan.

Collaborate with influencers:

Partnering with influencers in real estate or lifestyle niches can help you reach a wider audience and build credibility with potential clients. Work with influencers to create sponsored posts and campaigns that showcase your properties and highlight the benefits of working with your business.

Utilize Instagram Ads:

Instagram Ads allow businesses to reach a wider audience through targeted advertising. You can use ads to promote your properties, reach new potential clients, and build brand awareness. To get started creating an Instagram ad: log in to your Facebook Ad Account, go to Ads Manager and start a new campaign.

Hashtag Feature:

The use of hashtags on Instagram increased by 133%. By using Instagram’s hashtag feature, you can target specific types of customers. For example, if you’re trying to attract young professionals in a certain city, create relevant hashtags to make sure your posts are seen by the right people. 

Now that you know how powerful Instagram is, it’s time to get out there and use it to your advantage!

By leveraging the power of Instagram, real estate businesses can reach a wider audience and increase their exposure. With the right strategies and content, Instagram can be a great tool for connecting with potential customers.

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