??? Instagram-for-text

Hello Marketers,

Coming up in today's edition:

?? Meta: 'Instagram-for-your-thoughts'

?? Bluesky: Rising Twitter alternative

?? Amazon ads on Pinterest

??? YouTube: Audio Destination

?? Google clarifies ranking signals

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Round-Up

1. Meta is positioning a new app as the 'Instagram for your thoughts'.?In March,?Meta confirmed?they are working on “a standalone decentralized social network for sharing text updates.” New details of the test have come out. The app will allow users to post updates of up to 500 characters. While separate from Instagram, the app can be accessed using IG credentials to log in.?(Social Media Today?↗?)

2. But Bluesky is the current front-runner in the Twitter alternative market.?The app has been downloaded 375,000+ times on iOS globally. The app is still restricted to invite-only so it remains to be seen if the exclusivity is driving the surge in interest (like with Clubhouse?). Or if the Jack Dorsey-backed product is a viable Twitter alternative. (Tech Crunch?↗?)

3. Amazon ads are coming to Pinterest.?Pinterest will allow Amazon to place ads on the platform. The ads will lead to a “seamless on-Amazon” buying experience. The Pinterest CEO explained how the partnership “aligns with the goal of making every Pin shoppable”. At the same time, it boosts discoverability for products listed on Amazon. Roll-out is planned for Q3 2023. (Pinterest?↗?)

4. YouTube Music launches Podcasts.?Podcasts naturally found a home on YouTube and now specific features are on the way to help YouTube become even more of an audio destination. Through YouTube Music, users can switch between audio and audio + video versions of Podcasts. Offline listening is supported. The YouTube Music app will also have a dedicated Podcasts tab to improve the discoverability of shows. (The Verge?↗?)

5. Google clarified that Page Experience, Mobile-Friendliness, Page Speed, and Secure Sites are ranking ‘signals’ not ranking ‘systems.’?Google said: “Systems typically make use of signals”. Google caused confusion after they updated their official documentation. However, Google intended to be more accurate with their categorization rather than demote their importance (as initially thought).?(Google?↗?)

More Headlines

• Meta?wants to bring AI agents to their apps
• Twitter?to allow users to charge per article
• YouTube?ads?Shorts into Video reach campaigns

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