Instagram is changing tomorrow... are you ready?

Unless you’ve been living under a rock, you’ve definitely noticed the competition between Instagram and Snapchat. First with Instagram stories and today IGTV, the newest feature of the photo app.  

Resembling Snapchat’s Discover Video Hub, IGTV gives users the ability to post high def videos that can be up to an hour long. This opens up all new doors for digital marketing and online content creators as more in-depth videos can be shared via the platform. Hello to Instagram shows, short movies, vlogs, you name it.

The videos remain vertical like the stories but will give enable Instagrammers to merge longer videos and photos on their profiles. The update was implemented with content creators in mind, so YouTubers for example will be able to post their vlogs amongst their Insta pics giving followers a real insight into their lives. Not only that, it will also give them the opportunity to monetize their Instagram content, changing the app as we know it.

This update is just one of many to come. Rumour has it the next feature will be the ability to add music to our stories and if you follow Monumental on Instagram, you know how much we love our stories!

Want 5 quick tips on how to improve your engagement on Instagram? Check out my most recent blog.