Instagram is changing its algorithm again ??

Well, kinda. It’s making VIEWS the primary metric for all formats.?

What the heck does that mean for you?

?A few things TBH:

?? For Reels: the Plays metric will be relabeled as Views. This is the number of times a Reel started to play or replay.

?? For non-Reels: Views will be the primary metric to measure how your content is performing. This is the number of times a non-Reel appeared on a person’s screen.

According to Instagram, these changes “ensure creators have the same metrics across Instagram to help them better understand how their content is performing regardless of format and develop better strategies to help achieve their goals.”

Do we like this change? Do we hate it? Let me know!

Quickfire news ??

• Celebrity-voiced AI chatbots? Come on, Meta. You just said no to celebrity AI personas!
• Eeek! It’s official: Meta and Google did a secret deal to target teens with ads. Yikes.
• A social media platform without engagement buttons? Yes, X is removing likes, comments, and reposts.
• Woah! The secret hack we didn’t know we needed for finding trending audio.
• A dedicated video feed is coming to a Facebook screen near you.
• Screenshotting that person’s DMs to send to friends? IG isn’t going to allow that anymore.
• Goodbye, square grid photos. I will always love you.
• Make hashtags cool again! Hashtags are coming to Threads!
• “X me!” Payments are about to launch on X.
• Community Notes is coming to YouTube.
• Location sharing on Instagram? Yes, IG is stealing ideas from Snapchat and Apple.
• Amazon and TikTok officially team up.