Instagram Axes Hashtag Following ??
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Instagram Says Goodbye to Hashtag Following
Instagram is axing hashtag following. Weird! Why?
Spam content consistently floods the app's hashtags, making it difficult for marketers to accurately track trends. The app will start pushing content based on what users are engaging with, not on the hashtags being used.
It's a win for marketers, as the new content we're sharing will go straight to our audience's feed without needing to compete with spammers.
The Round Up
Insider Insights
Do you remember when Hersey found itself at odds with its consumers because it updated its 1989 Christmas commercial? Well, Coca-Cola obviously missed that.
The soda brand revamped a commercial that has been a British TV staple since 1995. Its UK audience is not only mad at the change-up but also frustrated that the company used AI to create it.
Viewers are calling the commercial "cold, robotic, lacking humanity or a soul." Yikes. So, how do we, as marketers, balance respecting nostalgia with following the impulse to reinvent?
Here's the pattern: people want the same story. The flashy new Hershey Kiss spot undercuts the original's simple chocolate musical ensemble. Similarly, Coca-Cola's '95 commercial had humans experiencing the joy of a new holiday season. 2024's version features dead-eyed animals who aren't nearly as moved.
If you're revamping a classic, make sure your new content tells the same story and give your audience what tugged at their heartstrings in the first place.