Instagram Algorithm Update - What We’re Doing About It

If you're a business owner, Marketer or SMM, you've likely noticed that the Instagram algorithm has shifted again! Just a few months ago, reels were getting more reach than ever before, but now it seems that static posts and carousels are favored once again. Don't worry—there are still plenty of ways to maximize your reach on Instagram. Let's take a look at how you can use the current algorithm shift to your advantage.?

Static Posts and Carousels?

Now that the algorithm favors static posts and carousels, it's time to start leveraging them for maximum reach. Start by creating high-quality visuals with relevant captions. Keep in mind that most people scroll quickly through their feed, so make sure the visuals stand out enough to catch their eye. Additionally, try using carousels to showcase different visuals or tell a story in an engaging way.?

Hack: if you’re posting a photo, try increasing the contrast a bit to catch the eye of the viewer.

Reels?

Reels are still great tools to use within your social media strategy—they just won't get as much reach as they used to on Instagram alone. Consider posting your short form videos on other platforms like TikTok or YouTube Shorts to boost cross-platform reach.

The Instagram algorithm is constantly changing, but staying informed and adapting accordingly can help you navigate these changes with ease.