Instagram Algorithm Change 2018

The Instagram Algorithm change this year hit most users hard. Increasingly, Instagram is making it more and more difficult for your content to be shown to your audience. Similar to Facebook, only around 10% of your audience actually see your posts. Some reports even say that reach is as low as 2%.

Despite the backlash of the removal of the chronological feed in 2016, there seems to be no sign of return.

In the following post, we will help you understand the Instagram algorithm changes in 2018 and provide you with some actionable tips to help you beat the changes.

Before we start. You need to know that Instagram, like every other platform, wants you to stay on their platform for as long as possible. They want to provide as much relevant content as possible to users and to determine what users engage with the most.

Engagements include:

• Likes
• Comments
• Shares
• Saved Posts
• DMs
• Replies

And any other way a user can interact with another account.

Leverage Instagram Stories

Instagram has over 300 million daily active users! Which is almost double that of Snapchat.

Instagram will reward you if you consistently post Stories, but they need to be as engaging as possible. Get people to engage with your stories by being creative with different colours, text, hashtags, GIFs, polls and Swipe up links (if you have less than 10k followers then direct users to DM you, this still works positively to engagements). Instagram likes it when you use their latest uploads and will reward you, so always look out for new changes.

The more people that open your stories, consume and engage your content, the more likely you are to show up in their feed. You are also more likely to be ranked higher on the order of their stories tab – at the top. So, this is a long-term strategy that can repeat itself.

In your Stories be sure to include hashtags and/or a location tag to further your reach. [click to continue reading...]