Instagram Adds New Creative Tools in Reels and Stories

With TikTok still being wildly popular, Instagram has introduced a new feature they call Reels. These short videos are the platforms version of TikTok style videos complete with music and sounds effects! With these new feature, the social media site is looking to add things such as voice overs and audio mixing to both Reels and Stories.

Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll out of its Branded Content tags.

First off, on Reels - as shared by social media expert Matt Navarra, Instagram's adding new 'Audio Mix' and Voice-over' options into your Reels composition tools.

The options enable users to add additional audio tracks - either via voice or music clip - to their Reels clip, while it also provides audio level controls to further edit your presentation. TikTok has the same functionality, so it's not surprising to see it also appear in Reels - which is, of course, a copy of TikTok. 

In addition to this, Lindsey Gamble has noted that Instagram has also updated the 'Edit Clips' option within Reels, giving users more specific capacity to change each element.

Instagram updated the Reels editing options back in September, including improved trimming and deletion options, but this new control appears to provide more specific editing capacity within each part. Gamble also notes that Branded Content tags for Reels are now appearing for more users. Instagram announced this addition last month. 

Instagram hasn't confirmed full roll-outs for each, but if you haven't checked your app after the latest update, it may be worth taking a look and seeing what you have access to in your tools.

Should these new tools raise alarms for TikTok or do you think that both social medias are popular enough they can run independently of one and other.

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