Inspiring winter travel with Revelstoke Mountain Resort

THE GOAL

Revelstoke Mountain Resort , in collaboration with Tourism Revelstoke , was seeking to showcase Revelstoke as a bucket list destination and drive awareness of special offers. With 2.3 million of our users participating in downhill skiing, cross-country skiing, snowboarding or snowmobiling in the past year, Revelstoke Mountain Resort partnered with Pelmorex to inspire our engaged winter sports audience to plan a trip to Revelstoke.

THE SOLUTION

Strategic pre-season and early-season digital campaigns were developed to entice Canadians to book a winter trip to Revelstoke.

The campaign successfully:

• Grabbed user attention with special offers
• Increased relevance with winter weather-triggered creative, including snow and cold temperatures in the Revelstoke forecast?
• Engaged the target market by leveraging audience segments including Snow Enthusiasts, Ski and Bike Store visitors and Ski Report visitors
• Highlighted Revelstoke as a premium winter travel destination

THE STRATEGY

Special offers and eye-catching winter creative paired with weather-triggered ads delivered brand awareness and relevancy for Revelstoke Mountain Resort. Combining geolocation and online behavioural audience segmentation ensured campaign creative was served to engaged audiences.

THE RESULTS

The target audience was highly engaged and both campaigns delivered great results across all metrics, including:

Markets: Vancouver, Calgary, Edmonton, Ontario and Quebec

Platforms: Digital

Brands: The Weather Network and Pelmorex Audience

Source: ComScore. Plan Metrix. Home and Work. September 2023

Get in touch with our team to discover how our suite of precisely targeted, measurable and high-impact solutions can help your brand connect with our Canadian audience in meaningful ways.