Inspired by what comes next

Today, we live in a new reality of next-generation digital connectivity and cutting-edge technologies, dramatically changing mindsets and lifestyles. To stay ahead of the curve, it's important to understand how technology is evolving and how it can be used to empower people and businesses.

Formerly known as Etisalat Group, e& is at the forefront of this change, harnessing converging technologies to create an inclusive, human-centered future. This falls within the framework of e&’s development into a global technology and investment conglomerate that accelerates the digital transformation journey while empowering societies.?

This shift came at an opportune time, as e& believes in constantly scaling up its digital leadership and portfolio in the market; seizing strategic partnerships and investments. On its mission to bring people closer to everything and everyone they love, with no boundaries…e& is accelerating innovative and digitized value generation through its sub-brands.?

Creating harmony between e&’s sub-brands is meant to strategize growth through generating resilient business models that venture into a more holistic digital transformation.?

e& sub-brands?: Creating an alternate future

Making possible, e& is emerging as an enabler that creates technologies and empowers businesses to stride into a great, wide open future. And through its sub-brands, it is designing and delivering a range of breakthrough business models that represent the Group’s main pillars.

e& telecoms: It is no surprise that the telecom vertical is focusing on expansion, with a rich heritage, a strong infrastructure and a track record of maximizing value for its customer segments, in Egypt and globally.

e& life: Focused on providing the best in digital experiences and customer service, this sub-brand is enhancing customer delight by becoming an integral part of their lives. With robust plans to deliver next generation technologies, it is bringing the world to people’s fingertips through smart connectivity platforms in entertainment and financial services.

e& enterprise: Equipped to enable organizations to achieve their business goals and objectives through digitization, e& enterprise is bringing solutions designed to create real value to clients..helping them stay ahead of the curve in today's rapidly changing digital landscape. e& enterprise delivers advanced B2B solutions across the region while maximizing value creation through Cloud, IoT & AI Industry Solutions, Cybersecurity & Big Data & Analytics.

e& capital: Building a better, alternate future, e& capital is investing in the ideas and people that will take the world up to the next level..through acquiring and supporting visionary tech businesses that are bringing new innovations and empowering societies.

With a telecom portfolio of over $12.5 billion, e& is positioned in the region as the strongest brand across all categories and the most valuable brand portfolio. With relentless focus on being customer-centric, it continues to push horizons by investing in next generation technology that enhance our service offering and help shape the digital future.?

e& is creating a new world, powered by all of us.

Etisalat Egypt by e&?

Unlocking digital value, e& is on a mission to unlock benefits for people and businesses. As the world appears to be at a crossroads, new technologies and tech-telcos are opening up opportunities to boost growth and drive progress. Unveiling the new brand identity, Etisalat Egypt is seizing this opportunity to bring more innovations and advancements to the consumers; striving towards better serving the customer in every way possible.

This is being reflected in adoption numbers, as ‘My Etisalat’ app was successful when it hit 100k subscribers per day back in 2017. Whereas now, it is at 2.5 million subscribers per day.

Building capability and investing in in-house technologies, Etisalat Egypt by e& is working towards a new venture that gets consumers a suite of services through a consistent and repeated relationship with the telecom. Effectively, a one-stop shop for all services.

Renewing focus and operating with a long-term strategy is what helps in placing the customers’ needs and wants above all else and at the expense of any short-term gain in revenues…building agile and scalable services on top of the connectivity, and ensuring an extended reach in delivering digital services.?

And together with e&, Etisalat Egypt is working towards improving the consumer experience by providing outstanding digital transformation. This allows for a smarter, safer, and more connected world. Focused on accelerating digital transformation, it ensures a strategic and sustainable growth..bringing people closer to each other.