Inspiration Report - August

Hello There!

Welcome to your monthly update on the top use of music and sound, celebrating great work from across the globe.

Peggy Gou x Coca Cola Studios

After releasing her first album in June, Peggy Gou has dominated the Electronic music scene and brands like Coca-Cola, have joined her promotional efforts. In Puglia, COKE STUDIO? – Coca-Cola’s global music platform hosted an event with Peggy Gou for the release of her new track “Find a Way,” where 500 fans experienced the song in a space designed to “take them to unexplored places through new music, performances, and fan-first content". Set amidst the backdrop of an Italian castle which set the scene for food stations, Coca Cola-themed drinks bars, a nail parlour, a sound-proofed DJ room, as well as a merchandise stall.?

Music Services: Artist Collaboration, Artist Activation

SEE HERE

Kraft Heinz x Ed Sheeran

Ed Sheeran and Heinz have partnered again, this time to promote Sheeran's hot sauce brand, "Tingly Ted’s." Taking a break from his Mathematics tour, Sheeran surprised fans in London, handing out free pizza slices topped with his sauce and signing autographs with it. The pop-up event, organised by Kraft Heinz, saw signed items quickly appearing on eBay for high prices.

Music Services: Artist Collaboration, Artist Activation

SEE HERE

Gap x Troye Sivan

Troye Sivan stars in GAP's Fall 2024 "Get Loose" campaign, dancing to Thundercat's “Funny Thing” with professional dancers. This campaign, similar to Tyla's collaboration with the brand, emphasises self-expression and individuality, aligning with GAP's vision. Sivan embodies these themes and speaks positively about his partnership with the brand.: “Dance has become a staple in my life, giving me confidence and a sense of timeless cool," Sivan shared. "Being part of the Gap campaign and wearing their denim feels like a perfect fit”.

Music Services: Synching, Artist Collaboration

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Lowlands: A Key Event for activations

Lowlands, one of the Netherlands' largest festivals, has become a prime opportunity for brands to connect with audiences. This year saw an increase in brand partnerships and activations. Bol transformed its warehouse into a party space, offering essentials like air mattresses and phone chargers for campers. McDonald's served ice cream and sparked interest with stolen logo antics during a scavenger hunt. Kia provided electric charging stations and entertainment. A key standout was Ikea, which offered a 15-min power nap experience in a peaceful dome, addressing festival-goers' need for rest.

Music Services: Brand Activation?

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ARTIST TO WATCH - Asal?

Asal is an Iranian-Canadian artist who is bringing freshness and experimentation to the world of Hip-Hop. Melding electronic beats, she infuses deep raw vocals with an alternative hip-hop production.?

Asal is seeing her popularity rise, announcing her first headlining show in London at The O2, and opening for Artemas’ US tour.? A lot of mystery surrounds this artist, it’s simple : if you want to get to know her, dive into her lyrics and her unique ethereal sonic landscape. Her new track “Missing Something” is doing wonders on Spotify, have a listen!??

Listen to her Spotify below!

SEE HERE

UNTIL NEXT TIME!