Inspiration from Cision
Welcome to November's edition of Cision Highlights! In this month's newsletter we're taking a look back at one of the most talked-about topics of 2023: Artificial Intelligence. Plus, there's an invitation to our upcoming AI webinar, a spotlight on our digest covering the Israel-Gaza conflict, and a deep-dive into deepfakes and the importance of building trust in an age of scepticism.
If you're looking for more content from Cision, head to our?resources ?page to stay up to speed with our latest whitepapers, reports and articles.
In today’s overly complex media landscape, PR and communications professionals have a profound challenge of both navigating all the noise to identify the most relevant conversations and deriving key insights from those conversations to inform future decisions.
The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI).
Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.
After a year in which generative AI tools like ChatGPT, Google Bard, Bing Chat and DALLE-2 have experience exponential growth and, in the process, significantly reshaped PR and comms, where does that leave us as we head into 2024?
During this webinar, experts from across tech, PR and communications will look at the artificial intelligence trends we expect to see emerge in the next year – and how they will have an impact on the PR and comms industry.
Sign up today for the 20 November webinar, where you'll hear from Genelle Aldred , Cision's Antony Cousins , Chartered Institute of Public Relations chair Andrew Bruce Smith and Hill & Knowlton ' Allison Spray .
The impact of the Israel-Gaza war and its media coverage has been felt across the world. Our latest daily digest will bring all the important developments from the conflict and help make sense of what it means from a global perspective.
The digest is available now, and you can sign up by visiting the link above and checking the Israel-Gaza Digest box before you click subscribe.
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In recent years, “cancel culture” has emerged as a significant phenomenon in public discourse. The challenge for PR and comms professionals who are tasked with managing brand reputation lies in the sheer volume of data available to monitor and try to make sense of.
Leveraging AI in Public Relations takes a deep dive into the evolving landscape of cancel culture and its implications for brands and businesses. Just as importantly, it outlines the pivotal role artificial intelligence can play in helping PR and communications professionals stay ahead of the billions of conversations happening online at any given time.
Coined on Reddit in 2017, the term “deepfake” combines the word “deep,” as in AI deep-learning technology, and “fake,” signifying content that isn’t real. Image manipulation is nothing new, it began in the 19th century and soon rolled into early Hollywood movies. Today, the advent of digital technology – and more recently the ability to leverage machine learning and AI – has led to a proliferation of synthetic media and deepfakes.
We get insight from Henry Ajder , a generative AI and deepfakes expert who advises Meta, Adobe and the UK government, on the risks this harmful content poses to brands and customers.
Trust is the foundation of any successful business, taking years to establish but only moments to shatter. PR and corporate communications professionals are the guardians of that trust, responsible for crafting and conveying a positive brand image, managing crises, and navigating the intricate web of public perception.
With the proliferation of fake news, social media misinformation, and growing concerns about privacy and corporate ethics, the need for a solid PR strategy to safeguard and enhance brand reputation has never been greater.
We look at several key strategies for PR and comms teams to consider when building trust and fostering brand loyalty in an era marked by scepticism.
Do you want to learn more about how Cision can help your brand's comms strategy??Reach out to us today ?to arrange a meeting.
AI PR & comms technologist. Focus areas: AI, data, measurement, SEO, Analytics, Social Media. Consultant and trainer [3000+ organisations helped]
1 年Cision UK Looking forward to the event ??