Inspiration from Cision
Hello and welcome to the latest Cision Highlights!
This month's newsletter has a special AI focus. It's the subject on the mind of most of us in PR and communications right now, but where do we begin? We break down how you can start using AI in PR today, and ponder how the technology can help protect against risk. Plus, we bring you everything you need to know about measurement and speak to the founder of SupermarketGuru.
Looking for more of the same? Visit our?resources ?page to stay up to speed with our latest whitepapers, reports and articles.
For those in PR and comms, the messages you create through the images and words you choose are critical. So when it comes to AI, you're probably asking yourself questions like "How should I be using it?" and "Can it help me to work smarter, faster and more effectively?"
Chances are you're probably more aware of AI than you realise (it's the foundation of sentiment analysis, for example), and its capability will only grow over time. If you’re ready and eager to start using ChatGPT and generative AI right now, here’s our six-part step-by-step guide on how to get going.
Harmful content – anything online that causes distress or harm, be that through fake news, hate speech, racist or sexist language – can affect even the “safest” brand and create crises that turn away consumers and hit the bottom line. And the rise of generative AI will supercharge the amount of (potentially harmful) content being produced.
No brand is immune to risk. Many now find themselves swept up in social and cultural debate, falling into the crosshairs of mis- and disinformation. Here's how AI can help produce, and protect against, harmful content.
Want to keep up-to-date with the most prominent and interesting news stories within your industry? Our digests summarise content from the leading national newspapers, ensuring you are on top of the day’s agenda.
The Cost of Living, Finance, Retail, Health, Energy, ESG, Government, Travel, Russia-Ukraine, Technology and Automotive digests outline the most significant stories for their respective industries each day. In addition, we have recently launched a weekly PR & Comms digest to help you keep track of the most important news in the world of communications.
领英推荐
Our Media Moves track all the recent media and editorial staff news across an array of national and regional media, as well as media industry and PR events.
These newsletters - which are sent out four times a week - are researched and written by Cision's media research team, who make thousands of media updates to the Cision influencer database each day.
In our latest episode of Media Coffee we sit down with Phil Lempert , founder and editor of Supermarket Guru. With over 25 years editorial experience, Phil has tracked the changing landscape of retail in America through SupermarketGuru.com , as well as serving as food trends editor and correspondent for NBC’s Today show.
Phil also hosts the syndicated radio show Shopping Smart and is the voice of podcasts The Lempert Report LIVE, Lost in the Supermarket and the U.S. Farmers & Ranchers Alliance Farm, Food, Facts, so has plenty of great insight about working with the US media.
Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future.
PR measurement can also help prove and justify investment, something that’s even more important now that, according to the recent Global Comms Report , 47% of comms leaders now report directly to the CEO. But where do you begin if you’re new to all things measurement? Cision Insight Directors Camille Rollason and Alex Alsworth provide an introductory look at best practices and how to make sense of audiences and data.
Antony Cousins , Executive Director of AI Strategy at Cision, joins the Ethical Voices podcast to discuss all things artificial intelligence.
Ant and host Mark McClennan, APR, Fellow PRSA explore Cision's AI code of ethics, the ethical implications of AI in public relations and how much human agency we require in PR as technology rapidly evolves. It's a fascinating chat tackling a number of important issues, so give it a listen or read the full interview at EthicalVoices.com .
Do you want to learn more about how Cision can help your brand's comms strategy??Reach out to us today ?to arrange a meeting.