Insights Uninterrupted - September 2024
Cultural piggybacking is the most high-wire of marketing strategies. Get it right and you’ll win the kind of admiration normally reserved for charming rogues, beloved for living off their wits and their sheer chutzpah. Get it wrong and you can be pelted with the rotten eggs of social disapproval. This month we celebrate some brilliantly playful examples of brands that walked the line beautifully… Plus other quickfire learnings from the gaming and tech marketing space.
Cultural piggybacking: the GOAT of marketing hacks
You don’t have to be a sponsor or official partner to be part of the conversation. You can culturally piggyback.
The rise of the East: why Chinese and Korean AAA games are breaking through now
Two of the biggest gaming markets in the world have made relatively little impact upon the West to date. That’s about to change.
PC hardware and game partnerships: why a more creative approach is needed
The days of hooking up with a flagship title guaranteed to shift hardware units are fading. There is a better way…
AI growth hack
Perplexity AI is a superb research tool that’s brilliant for generating rapid insights, quick ideas, and interesting connections (e.g. between videogames and Gen Z’s favorite travel locations). Where Perplexity really scores, is that it links to its sources so you can instantly check if it’s hallucinating.