Insights About The SaaS Industry
Michael Ellis
Copywriting Analyst, I Help CEOs Use Big Data To Increase Brand Loyalty By 95 %. LinkedIn's 7 Star Profile Development Award.
SaaS stands for Software As A Service.
The global SaaS industry is expected to be worth $60.36 billion by 2023, an increase of 9% in the next four years.
The corporate mobile market within SaaS is expected to be worth $7.4 billion by 2021. Jun 17, 2021.
Though global IT spending might be down as businesses and economies suffer, cloud growth is the bright spot, with cloud spending expected to rise 6.3% year over year.
As the first cloud service to truly take off, SaaS significantly leads to other cloud services. Gartner estimates that SaaS will continue to maintain its dominance.
In terms of revenue:
SaaS is expected to bring in nearly USD 105 billion in 2020 alone.
In 2022, SaaS will generate close to $141 billion.
The purpose of SaaS is to deliver on-demand computing services through applications over the internet.
It improves accessibility, scalability, and reliability while minimizing overhead and maintenance costs.
According to the APA Writing Manuel SaaS falls under the category of Scientific/ Tech writing often referred to as Tech Copy.
SaaS gives marketers many benefits, specifically adaptability and savings.
As SaaS vendors oversee regular assignments for example installing, updating software and managing, team members can concentrate on other tasks.
According to the IBM Cloud Team SaaS provides an intriguing alternative to standard software installation in the business environment (traditional model), where you have to build the server, install the application, and configure it.
You and your organization?have the authorization to use it for a period of time and pay for the software that you are using.
Instead, the applications reside on a remote cloud network accessed through the web or an API, and it works like a rental.
1. Easy to use and perform proof-of-concepts
Also, you can have more than one instance with different versions and do a smooth migration
Even for large environments, you can use SaaS offerings to test the software before buying.
SaaS offerings are easy to use since they already come with baked-in best practices and samples. Users can do proofs-of-concept and test the software functionality or a new release feature in advance.
2. New releases (upgrades)
With SaaS, the provider upgrades the solution and it becomes available for their customers.
The costs and effort associated with upgrades and new releases are lower than the traditional model that usually forces you to buy an upgrade package and install it (or pay for specialized services to get the environment upgraded).
3. Scalability and integration
Compared with the traditional model, you don't?have to buy another server or software. You only need to enable a new SaaS offering and, in terms of server capacity planning, the SaaS provider will own that.
Additionally, you'll have the flexibility to be able to scale your SaaS use up and down based on specific needs.
Usually, SaaS solutions reside in cloud environments that are scalable and have integrations with other SaaS offerings.
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4. Lower costs
Maintenance costs are reduced as well since the SaaS provider owns the environment and it is split among all customers that use that solution.
Another advantage is that you can rapidly scale your customer base since SaaS allows small and medium?businesses to use software that otherwise they would not use due to the high cost of licensing.
SaaS can provide beneficial cost savings since it usually resides in a shared or?multi-tenant environment, where the hardware and software license costs are low compared with the traditional model.
5. Reduced time to benefit
You can simply provide the server for an instance in the cloud, and in a couple of hours, you'll?have the application ready for use.
This reduces the time spent on installation and configuration and can reduce the issues that get in the way of the software deployment.
Software as a service (SaaS) differs from the traditional model because the software (application) is already installed and configured.
What Does All This Mean For Tech Copywriters?
B2B Copy and Content Writers now have opportunities to provides B2B copywriting and content to SaaS and enterprise companies that don’t want to sound like enterprise companies.
A technical writer’s main task is to create documents that simplify technical information and make it comprehensible for end users.
The job can involve in-depth research, as well as writing and editing instruction manuals, support documents, and journal articles.
A tech copywriter needs a logical, methodical, creative eye for details in diligence in producing exceptional work.
He or She should be well-versed in building interest in readers, marketing books and critically approaching problems.
A Tech Copywriters Aim:
For example
20X your web traffic without spending a dollar on ads.
Why should you be concerned?
I'll tell you.
Each page of your website is an investment.
Your customers are looking to you as an opportunity to provide proof of how you can solve their problems.
You want to show them that you're good.
You're dependable.
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