Insights for SaaS Founders: Unlocking Success ??
Stewart Townsend
Sun Microsystem / Oracle / Zendesk - Consultant for - Channel Strategy: Channel Management: Partner Training: Channel & Revenue Growth: Partner Enablement: Channel Sales: Partner Business Planning
Highlights from my recent podcast with Ryan from Startup Sauce.
?? Organized Calendar Wins
Block out your time with an organized calendar to combat contextual switching and increase productivity. Your brain isn't built for rapid shifts, so give it a clear focus.
?? Transparency Is Key
Always keep your stakeholders in the loop about feature releases and price changes. Transparency builds trust and ensures smooth operations.
?? Podcasts Build Traction
Standing out on podcasts can boost credibility and attract your target audience. Reciprocation helps—be a guest and invite others, creating a network effect.
?? Master Channel Partnerships
Understand channel partnerships deeply. They can expand your reach without the overhead of a large direct sales team. Don’t add unnecessary complexity.
?? Effective Time Management
Set clear objectives for every meeting and interaction. Quantify the outcome to maximize the value of your time, especially during early stages.
?? New Approaches for Sales
Leveraging social and informal gatherings with partners, like lunch meetings, can break down barriers and create stronger, trust-based relationships.
?? Accelerators Fast-Track Growth
Startup accelerators offer immense benefits. Align with one to gain mentorship, networking opportunities, and resources that can catapult your growth.
?? Real-World Insights Matter
Bringing startup insights into established enterprises can educate large organizations on the fast-paced world of startups, showcasing new solutions and technologies.
?? Invest in Channel Partners
Treat channel partners like internal team members. Invest in their training and integration with your sales processes to ensure they’re equally invested in your success.
?? LinkedIn Networking
Leverage LinkedIn for networking and forming connections. Being open to conversations can lead to unexpected opportunities and partnerships.