Insights Newsletter

Insights Newsletter

A new study shows that weatherization is strongly associated with improvement in children’s health. In this webinar, Energy Circle CEO and Founder Peter Troast is joined by Kevin Kennedy, Environmental Health Scientist and former Director of the Environmental Health Program at Children’s Mercy Kansas City, and one of the study’s co-authors. They discuss the study's findings and revisit the ways that home performance contractors can take advantage of public interest in healthier homes.

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How to Talk to Homeowners About Energy Efficiency

To celebrate Energy Efficiency Day, we’ve put together 5 tips for talking to your customers about making upgrades to their homes. From talking points to DIY tips, we can help you connect with your customers about energy efficiency and its many benefits.?

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What’s Different About Marketing IRA Rebates to Low and Moderate Income Households?

Forthcoming Inflation Reduction Act rebate programs allocate nearly $9 billion for energy efficiency services, but roughly three-quarters of that can only be claimed by low and moderate income (LMI) households. Here we take a look at the ways that marketing to an LMI demographic is different, and how you can effectively reach a new audience to grow your business.?

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View?our past webinar highlights on YouTube

Short on time? Our webinar highlight videos cover key takeaways in under two?minutes! In our most recent video, we discuss how to make the most of a weak market. ?

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DIGITAL MARKETING 101:

Paid search is an investment which requires at least two to three months to see results. Those first few months are not a waste, however, as they gain valuable data that is used for optimization and building a better account.? — Laura P., Paid Search Strategist

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