insights n intuition Vs AI
human insight vs AI

insights n intuition Vs AI

when a toothpaste company wanted to increase its market share, what all can it do?

Answers from chatGPT 4o

screenshot from chatgpt 4o


The idea list goes on and on...

However, in marketing circles, there is one example of increasing the size of the nozzle from 5mm to 6mm which leads to 40% more consumption leading to more sales/market share.

nozzle size impact on the consumption of toothpaste usage (image made from chatgpt)


Second example : HUL wanted more sales of its soaps. The core team gave several ideas. The then chairman said Indians take 1.1 times bath/day on an average basis. If they make a point of how healthy it is to take bath twice a day, then the sales will automatically grow since they have signficant market share. They chose to advertise on the category of healthy habit of bathing twice a day (may be in public service)


There are numerous examples from the past and present. The success of most of these come from Insight, Intuition and Innovation.

At the current stage of AI, they dont seem to come up with any of these ideas.

When the say AGI they will rule the human kind, am not sure what they really mean by that.

In terms of strategy, the best I saw is a mashup of several writeups out there in a new way. Just like Old Wine in a New Bottle.

Its more like sum of all opinions and observations put out by people on the web and then do some clever manipulation of the same to look new and fresh.

Really wonder if this word mash up can really be called artificial intelligence?



Dr Srinivas Yanamandra

Indian School of Business l Compliance Professional I Regulatory Researcher I Fintech Philosopher I TEDx Speaker I Author

1 周

Well stated. ?? Taxonomy of AI is as much imp as much as Economy from AI ??

Nitya Sagar

Product Manager and Solution Architect | Orchestrating using AI| Let's Talk?

1 周

Interesting!

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