Insights on Global Risk, Brand Awareness, and Intellectual Property Portfolio
Welcome to the fifty-sixth edition of Ocean Tomo Insights, our weekly LinkedIn newsletter featuring Expertise for the Innovation Economy? - unique insights from intellectual property (IP) experts at Ocean Tomo, a part of J.S. Held.
In this edition, Brian Napper shares insights on the 2024 J.S. Held Global Risk Report. Gregory Campanella discusses the value of brand awareness in the age of e-commerce. Also in this edition, Chris Wichser shares insights on ensuring a healthy return on investment from your IP portfolio.
2024 J.S. Held Global Risk Report
With change comes both risk and opportunity. In the inaugural release of the J.S. Held Global Risk Report, we combine the technical, scientific, financial, and strategic expertise of our team members to provide insight on top influential topics for 2024.
Information shared in this report is a collection of research and observations from J.S. Held experts who advise insurance professionals, legal counsel, governments, investors, and corporations across every sector and geography.
Senior Managing Director Brian Napper notes “Expanding globally means more opportunity. More opportunity comes with inherently more risk; protecting IP and enhancing its value globally is core to companies’ global aspirations.”
To view the report, click here.
The Value of Brand Awareness in the Age of E-Commerce
Bankrupt retailers are selling IP and customer data, emphasizing the increased value of brand awareness in the age of e-commerce.
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Managing Director, Gregory Campanella CLP, MBA, JD, highlights companies leveraging brands and other IP assets to access capital.
“In bankruptcy, we’re seeing companies use their brand assets when raising debtor in possession (“DIP”) financing. Outside of the bankruptcy process, we are also seeing more and more companies leverage brands and other IP assets to access capital. Where we’re seeing customer lists come into play is when [companies] go into complete bankruptcy and that is the value of the brand,” notes Mr. Campanella.
To learn about the drivers of brand value, download the Ocean Tomo Brand Report, click here.
Intellectual Property Portfolio Analysis
To ensure a healthy return on investment from your IP portfolio, engage in a thorough analysis. Ocean Tomo’s technical experts collaborate with your team to ideate evolving technologies within your niche.
An in-depth portfolio review identifies patents with the greatest potential for return, allowing you to benefit from a strong IP portfolio without unnecessary financial and administrative burdens. To learn more, click here.
For further information, please contact Chris Wichser at [email protected] or +1 856 296 9281.
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