Insights from Wealth Management EDGE

There are only two scalable and dependable ways to build wealth: buy a home and invest. And despite last year’s poor performance, the stock market has delivered an average annual return of 9.5% since the early 1900s. Financial advisors can add up to 3 percentage points on top of that, making this a business that compounds, said Sallie Krawcheck , CEO and co-founder of Ellevest .

But the industry has created the perfect product market fit for middle-aged white men, Krawcheck said, and women don’t invest. “It’s a lifetime of messages that she’s no good with money,” Krawcheck said.

Ellevest recently conducted some research to find out what women want, and to get insights into how better to meet their financial needs.

One thing we often hear, she said, is that women are risk-averse; they don’t invest as much as men do. “Here’s another explanation: They don’t invest as much because maybe we as an industry has not met their needs as much,” she said.

Ellevest found that it’s not a risk aversion, but rather risk awareness that women have.

Continue Reading:?Sallie Krawcheck: How to Get Women to Invest

Top Stories From This Week

How will AI change financial advice? By embracing AI, advisors can automate tasks, analyze vast amounts of data for better insights, personalize client experiences, improve risk management, and adopt a collaborative approach that combines human expertise with AI-driven insights. AI allows advisors to increase efficiency, deliver more tailored services, and stay competitive in the evolving financial services industry. And that’s just the beginning.

As headlines continue to tout the disruptive power of AI, host Davis Janowski , Senior Technology Editor for WealthManagement.com , will be joined by Daniel P. Egan , VP of Behavioral Finance and Investing at Betterment , to discuss the fast-moving table stakes for setting your practice apart. Join us for this webinar on Tuesday, June 6 at 2:00pm ET. Register now!

Do you hire your talent simply to help you check off tasks? Or to improve business efficiency? Probably the latter. But for that to happen, there has to be a mindset shift!

We’re excited to share the inaugural episode of the new podcast series, Focused on the Future with veteran industry leader?Suzanne Siracuse!

Our first guest,?Hannah Moore, CFP?, owner and Principal Advisor of Guiding Wealth | Financial Planning & Wealth Management , founder of Amplified Planning and creator of The Externship Program, discusses how by first focusing on your WHY, it becomes a critical piece to an advisor's overall success both personally and professionally.

Listen to the episode!