Insights from TBI’s State of Marketing Report, a post-Peer Review Week reading list, and more.

Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to what we’re reading.

In case you’re new to TBI, we’ll also be showcasing our talented team and wide range of services to support the growth of publishers, societies, university presses, and beyond.???

TBI State of Marketing Report

As marketing plans for 2025 take shape, we’re excited to share insights from our recent survey, Marketing in Scholarly Publishing, to help inform strategies. We gathered responses from 70 marketers across the academic publishing sector, revealing key marketing priorities, challenges, and trends.

Teaser:

• 44% of respondents identified data analytics and measurement as their biggest challenge for 2024.
• 33% of respondents identified writing and content creation as their top use for AI.?

Click here to read our blog post to learn more and request to receive the full report.

Post-Peer Review Week Reading List

Last week was Peer Review Week 2024 and fantastic to see so many global publishers and institutions across scholarly publishing come together to celebrate and advocate for this year's theme: 'Innovation and Technology in Peer Review’.

Here are just a few of our must read articles:

Scholarly Kitchen, Christopher Leonard: Guest Post — Is AI the Answer to Peer Review Problems, or the Problem Itself?

LSE Impact Blog, Adrian Barnett: Randomisation can resolve the uncertainty at the heart of peer review

UKRI, Guy Poppy: Polishing the gold: why we’re innovating in peer review

KGL: KGL Explores the Intersection of Innovation and Technology

UCL Press | UCL Open Environment: Innovation and Technology in Open Peer Review: Shaping the Future of Scholarly Publishing

ALPSP Annual Conference and Awards 2024

One of TBI’s Senior Consultants, Kelly Henwood was delighted to attend ALPSP this year. It was a fantastic opportunity to engage with thought leaders on key industry topics and connect with clients and new contacts. Since the event, we’ve enjoyed reading some of the recaps. Here are a few of our highlights!

• Jake Okechukwu Effoduh?set the tone for the conference with an inspiring keynote. Rob Johnson captured the essence of Jake’s message in his?rapid AI-generated summary. A must-read if you missed the session!
• Scholarly Communication Meets Broadway!?Read Charlie Rapple’s write-up of the much-anticipated?"Scholarly Communication — The Eras Tour: A Time Travel Musical."
• Celebrating Excellence - ALPSP Awards:?The ALPSP Awards are always a highlight of the conference, recognising exceptional contributions to scholarly publishing. Check out the ALPSP’s official article?for a detailed look at the winners.
• Industry Leaders’ Perspectives:?What do industry leaders really think about the current state of scholarly publishing? The final session explored this question in-depth, featuring candid insights and predictions from top executives. For a quick summary of the key takeaways and standout moments, check out this tweet series from Inspired Selection, which captures the core of the discussions.
• Relive the Experience Through Video:?Couldn’t attend? Want to revisit your favourite moments? The ALPSP team has compiled a highlight reel that captures the energy, key sessions, and memorable moments of the conference.

Frankfurt Book Fair 2024

The countdown has begun—only three weeks to go until FBF! We look forward to lots of insightful discussions with colleagues and partners from across the scholarly community. Will you be attending? Don’t miss the chance to connect with one of TBI’s Senior Consultants, Mithu Lucraft, in Halle 4.0 for a chat or introduction. Book an appointment here.

Clarivate Pulse of Library Report

This spring, TBI were pleased to support Clarivate with a global survey asking libraries for their views on a wide range of topics including technology priorities, AI, library mission, sustainability, DEI, open access, and much more.

This month, they published their new Pulse of the library report, based on the results of that survey alongside interviews with librarians. Needless to say, AI was a major topic of interest.

Read the full report here.

Thank you for reading our newsletter and we look forward to sharing more exciting industry updates and news.

Please visit our website and fill out our contact form if you have any questions.