Insights From Russell Brooks - CEO of Heriot-Watt Online

This week I had the pleasure of sitting down and speaking with? Russell Brooks , CEO of Heriot-Watt Online at 英国赫瑞瓦特大学 .

Heriot-Watt University was established over 200 years ago and has enrolled tens of thousands of students in its long history.

On the podcast Russell discuss some of the key ways in which the university has continued its success and what the future holds for the university and the education sector as a whole.

See the key insights from my conversation with Russell below;

Having learning and delivery options that work for students.

Make online courses as flexible as possible to suit students needs.

Recognise different demographics and profiles for students for different course delivery types.

Allow students to make informed choices to choose course content that work for them.

Adjust pricing for locations students are coming from to suit their budgets.

Keep programmes industry aligned to keep content updated to the skills needed in the market.

Data is increasingly important with rising marketing and advertising costs.

Use student and faculty feedback to optimise decision making related to the programmes, marketing and admissions.

Standardise programme delivery and ops as much as possible.

Have micro credentials and smaller programmes to allow students to gradually gain qualifications and credits to use for other courses later.

Customise programmes for the B2B space that work for each company such as course content, duration, delivery etc

Review different systems needed for the B2B space such as billing systems, database systems and sales processes.

Capitalise on marketplaces for promoting programmes to reach interested potential leads.

Listen to the full conversation with myself and Russell here on the EdUp Marcomm Podcast with?The EdUp Experience?here - www.edupmarcomm.com