Insights from Nirote "May" Chaweewankorn, Gushcloud Thailand Director and Head of Talent for Southeast Asia, on handling talents and creative artist

Are you a talent manager?

Talents have diverse personalities and managers have different management styles, but there’s a crucial insight to keep in mind, according to Gushcloud TH Director and Head of Talent - Southeast Asia, May Chaweewankorn.

They are public figures, but celebrities are human beings, too. Like everyone else, they have hearts and souls. It is crucial to acknowledge their feelings and know their needs and wants. Moreover, they also have passions and motivations that fuel their creativity and ignite their fire to create amazing things.

To help you connect with and better manage your talents, May shared three key steps to understand them:

1. Know their short term and long term needs

As a manager, it is extremely essential to get to know the talent or content creator that you’re managing. Get to know what they need physically, emotionally, and mentally in the short and long run. This will help you identify what kind of support they need and what you need to give them.

2. Understand what motivates them

Get to know your talents’ why- the underlying reasons that drive them to create. Understand what drives them. You must know how to drive your talent and understand their motivation, so you can fuel the fire that keeps them going and create contents that reflect their passion.

3. Be aware of their creative process

Now, you know your talents’ why. Delve into how they do things. Take on board their creative and thought processes, from brainstorming ideas to executing them—can provide valuable insights into their strengths and style. Also, it is important to know their limitations and triggers that can burn them out and hinder their creativity. You must create a supportive environment that fosters creativity to unleash the best of talents.

Let's embrace and nurture the individuality of our talents!

At Gushcloud, we believe in embracing and nurturing the human nature of artists and creators that we manage is a building block to a stronger creative community and more meaningful connections as we create positive influence across the world.

The job of a talent manager goes beyond getting them brand deals and overseeing projects. Handling talents demands a deep understanding of the talent you're working with. It could be challenging, but it will be worthy to create a safe and supportive environment for each talent to unleash their creativity and live their passion.

Keep inspired,

Gushcloud Insider