Insights from the New Age of Gen Z, Dominant Colour Trends of 2024, and More!

Here's the latest in culture, news, and updates from the world of social media. Carefully curated by the social superstars at Hey Honey.

Pinterest Unveils Dominant Colour Trends for 2024

Curious about the colours set to dominate trends in 2024? Pinterest has just released its “Pinterest Palette” colour trends overview, derived from the most popular hues found in Pins identified within its Pinterest Predicts report.

Drawing from a variety of sources including fashion, interior design, and cultural influences, Pinterest identified five key colour palettes for 2024:

1.) Gummy Pink 2.) Desert Orange 3.) Aqua Blue 4.) Moss Green 5.) Mocha Brown

Each colour palette comes with an overview chart showcasing its usage across Pins, along with key product examples and search terms. This guide aims to assist marketers in understanding and leveraging these trends to enhance content appeal throughout the year.

Our favourite Lunar New Year campaigns

From heartfelt to humorous, here's a glimpse at some standout initiatives this year:

• DBS Bank's “Huat is in the Air”: a limited-edition perfume capturing the aroma of freshly-minted banknotes, complementing its digital gifting features.
• Maybank's “Unspoken Connections”: Grey Singapore presents a touching film highlighting the unique celebrations of the hearing impaired, emphasizing the importance of sign language and inclusivity.
• RHB Bank's “Acceptance”: directed by autistic rights activist Beatrice Leong, offers a first-person perspective on autism, promoting authenticity and inclusivity.
• BMW China's “Project Jupiter”: BMW's mockumentary humorously tackles Lunar New Year superstitions, aiming to dispel uncertainty through the Red Luck Theory, providing a light-hearted take on tradition.
• Apple's “Little Garlic”: Apple's film addresses the theme of overcoming insecurity, resonating with Gen Z in China, showcasing the iPhone's advanced features.

These campaigns blend tradition with creativity, resonating with diverse audiences and spreading joy during the festive season. Which is your favourite?

New report from GWI reveals insights on Gen Z

A new study from GWI sheds light on targeting Gen Z, highlighting the importance of looking beyond demographics, and rather at “moments of relatability”.

?? Prioritizing Mental Health: Gen Z places significant importance on mental health, yet they're often uncomfortable discussing it. Brands should integrate mental health awareness into their campaigns to resonate with the audience.

?? Short-form Content Still Reigns: While Gen Z gravitates towards short-form video content, long-form videos are getting more popular in many markets. That's why brands should therefore focus on the format rather than just the length.

?? Embracing AI: Gen Z is enthusiastic about AI and already incorporates it into their daily lives, including work. Brands should view this as an opportunity to adopt AI technologies, aligning with the preferences of future workers.

??♂? Target Interests and Passions: Gen Z's identity is shaped more by their interests, values, and beliefs than by their age. Brands should prioritize psychographic factors when profiling their audience, rather than solely focusing on demographics.

?? Diversify Information Channels: Gen Z looks beyond traditional search engines for information, favouring image, voice search, and AI chatbots. Incorporating these alternative channels can enhance the online search experience for Gen Z.

EU Implements Strict Measures Against Greenwashing

The EU is enforcing stricter actions and regulations against greenwashing, signalling a critical shift in the marketing landscape. With fines reaching 10% of global turnover, understanding these regulations is important for marketers. The proposed directive mandates third-party verification, transparency, and accessible information to combat misleading environmental claims. This means brands must grasp these changes to ensure authenticity in their campaigns and educate consumers on genuine sustainability efforts.

Hey Honey, we're a social-first agency working with global brands to connect them with people, culture, and moments. You can follow us on LinkedIn, Instagram, X, and TikTok.