Insights From Adam Dornbusch - Founder & CEO of Entribe

This weeks insights come from? Adam Dornbusch ?Founder & CEO of? EnTribe

Entribe is the CRM platform for user generated content. EnTribe is helping clients like Google, Discovery Channel, Circle K and leading univerisities engage their communities and create more authentic brand focused photos and videos.

We discussed how universities and colleges can improve their content strategy, use user generated content, streamline their content distribution and much more!

See the key insights from my conversation with Adam below;

• Use UGC, user generated content is more authentic and engaging.

• Oranise content effectively to streamline it to guarantee consistency as this is where most companies struggle.

• Use creators and ambassadors on social media to build engagement and reach.

• Track stats to understand the quality of your content every week and implement changes to optimise.

• Personalised content is becoming cheaper and easier to create.

• The brands who will win on social media will be those who can create personalised UGC on demand.

• UGC is very effective on Tiktok for your organic and paid content strategy on the platform.

• Build communities around your content strategies.

• Video is the future, embrace it.

• Use software to streamline content and manage content.

Listen to the full conversation with myself and Adam here on the EdUp Marcomm Podcast with?The EdUp Experience?here - www.edupmarcomm.com