&insights on Europe’s GenAI opportunity

How Europe can can seize the vast potential of GenAI

#GenAI is one of today’s most significant technologies and will reshape businesses and macroeconomies in Europe over the course of this decade. Our latest report analyses the technology's value creation potential in 20 industries. Some of the key insights are:

• GenAI can boost the European economy. The technology has the potential to raise annual GDP growth by between 0.4% and 0.7% by 2030
• Benefits are widely distributed across sectors. Tech and software, media, pharmaceutical as well as financial and professional services are expected to be among the biggest winners
• Ten success factors are critical for a smooth GenAI transition. These include openness to innovation, a balanced regulatory environment, and strategic investments in technology and employees
• Growth potential also varies across countries. Economies with a high share of GenAI-affine industries will likely benefit more from the technology

Most frequently read

Irrespective of the industry, GenAI is the current talk of town for business value creation opportunities. Our current blog post "GenAI value creation for IT Service providers" outlines how IT Service providers can unlock up to 6% operating profit margin upside. For these companies in particular, the ability to act quickly is crucial in realizing internal efficiency gains and revenue uplifts.

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