Insights into Europe's 2024 Food & Beverage Trends // Anuga Ed.

Yes, the European Food & Beverage landscape is vast, expanding into new markets is complex and many brands find themselves lost. Consumer demands change all the time, so it's easy to rely on what's familiar.

The Collective Team has been around Anuga for a good two days and as we have been talking about sustainability for a while now it looks like it becomes a central focus and plant-based diets gain traction. There's hope on the (Anuga) horizon with the theme being 'Sustainable Growth', although my impression is that the biggest chunk of exhibitors were just conventional.

Nevertheless, there were a ton of cool brands around and new developments being seen also on the side of the more traditional companies.

Plant-based innovations: the new norm

Schouten's Vegan No Egg White shows how the industry is finding creative ways to solve problems. As the European market sees a growth in demand for varied plant-based products, brands like Schouten are leading the way. Their new products show that what people like to eat is changing.

Schouten, a pioneer from the Netherlands, has been a leader in shaping the vegetarian and vegan food space. Their relentless pursuit of innovation has led to a range of products that cater to the modern consumer's diverse needs. Schouten's Vegan No Egg White Aroma is a Big Yes to their commitment to new solutions. This product aligns with the growing demand for varied plant-based offerings, underlining Schouten's proactive approach to industry shifts.

The power of microalgae: Alver's sustainable solution

Alver is pioneering the integration of microalgae into mainstream foods, offering a sustainable alternative to traditional ingredients. Their range of high-protein vegan superfoods is gaining traction across Europe. One of Alver's standout innovations is their proven methylcellulose replacement derived from microalgae.

Alver's Golden Chlorella, recognized as one of the most sustainable proteins globally, is a game-changer. It seamlessly incorporates into a variety of food products, from beverages to pasta. Alver's unique Chlorella ingredient stands out for its binding and emulsifying properties. It's a multifunctional ingredient that enriches foods with essential nutrients. And as said: it does not taste like algae or anything like that.

Global impact with local flavors

Caju is all about impact. Their support for local cashew processing in West Africa shows the importance of sustainable and ethical trade practices. Brands that merge local authenticity with global consciousness will find a loyal customer base. Caju exemplifies how products can create ripple effects beyond just taste.

This initiative ensures that the benefits of global cashew demand trickle down to local communities, reflecting Caju's ethos of fostering positive change at both micro and macro levels. Based out of Germany they are now carefully looking around in other markets, as well.

Innovative packaging: the Good Cup's strategy

The Good Cup is changing packaging by minimizing plastic waste. Their dual focus on user convenience and eco-responsibility is a blueprint for brands looking to make a difference.

The Good Cup is redefining packaging in the food and beverage sector. With sustainability at its core, they're tackling the pressing issue of plastic waste head-on. Their new packaging design, showcased at Anuga, is a leap towards curbing plastic waste. Balancing user-friendliness with environmental mindfulness, The Good Cup has it all.

Sustainable growth: the industry's North Star

Sustainable Growth was the theme at Anuga 2023; and with that the industry's guiding principle. The message is clear: brands must be accountable for their products and their planetary footprint.

As we come closer to 2024, the direction of the European Food & Beverage industry is clearer than ever. Brands that resonate with sustainability, innovation, and global consciousness are going to lead, no matter what.

The Collective city exploration recipe

For teams looking to bond, explore, and indulge in local flavors

Preparation Time: A day or two, depending on your exploration appetite.

Serves: A fully remote team, ideally hungry for adventure and good food.

Ingredients:

• 1 e-scooter per team member
• 1 local guide (in this case, Erik Vismer )
• A list of local eateries and breweries
• A thirst for local beers and enlightening conversations
• An open mind to try both sustainable and not-so-sustainable local delicacies

Instructions:

1. Gather the Team: Assemble your remote team in a city none of you have explored together before. The unfamiliarity adds to the excitement.
2. Hop on E-Scooters: Rent e-scooters for each team member. This is your chariot for the day, ensuring you cover maximum ground.
3. Follow the Guide: Let your local guide lead the way. Trust in their knowledge but be prepared for a few thrilling turns!
4. Local Delicacies: Stop at local eateries. Challenge yourselves to try the most local dish on the menu. In Cologne, it might be the K?lsche Kaviar.
5. Brewery Hopping: Visit renowned local breweries. In Cologne, 'Früh' and 'Gaffel' are must-visits. Explore their menus, and don't shy away from the vegetarian and vegan options. You might be surprised by the variety even in the most traditional places.
6. Engage in Discussions: While sipping on beers, dive deep into conversations. These discussions, fueled by the ambiance and the drink, often lead to profound team bonding moments.
7. Reflect & Relish: At the end of the day, reflect on the experiences. The blend of local flavors, thrilling rides, and deep conversations is a recipe for team success.

Join us on the 18th of October at 3 PM for a session about the German Organic Retail Market and an in-depth discussion on the upcoming trends and developments. Send me a message to receive an invitation.