Insights Beyond Taste: Achieve Product Excellence with Sensory Testing
Canadian Viewpoint
Your Canadian experts in offline/online fieldwork and data collection: IHUTs, Panel, CATI, lntercepts, PreRecruits, F2F
It’s been over a?month since our last update, and we’re thrilled to bring you the latest announcements and research news. We have some exciting developments and insightful updates to share with you.?
Here’s what we’ve been working on and what’s coming next:?
Did you catch us at the CRIC H* Factor conference in Toronto?
Our team conducted a sensory test by engaging attendees with a delicious ice cream testing experience. Participants tasted two de-branded ice cream sandwiches and provided real-time feedback, which was shared via a recall survey on the overall experience.??
The experiment was a success, and we received a lot of positive feedback. To learn more about the results and?get a behind-the-scenes look at our comprehensive sensory testing process, check out our recent blog.?
Boost Your Brand with Sensory Testing
Sensory testing is a valuable approach for understanding consumer perceptions of your product and enhancing its appeal. Incorporating feedback from real consumers enables you to refine products and align them with consumer preferences, ultimately driving sales. At Canadian Viewpoint, we are passionate about helping our clients uncover valuable insights that drive innovation and growth. This is our forte, honed over 40 years in our facilities across the country with our team of experts. With our client’s goals in mind, we develop approaches that align with their vision, budget, and timeline.?
A few considerations when running a sensory test:
Exploring Key Strategies and Methods??
Revamp your products or not ?
When upgrading products or introducing new features, it’s essential to partner with an experienced company. Look for a partner who offers comprehensive solutions that meet your needs. They should provide creative and innovative services to drive your decisions.
Choosing the right testing environment?? ?
CLT (Central Location Test)
Conducting a CLT allows researchers to capture real-time opinions, and emotional elements may be included through the use of eye-tracking, shelf testing, or supplemental qualitative exercise, providing immediate insights into consumer reactions. CLTs can be conducted via pre-recruitment or mall intercept approach.
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Participants test products at home in their natural environment. They use and experience the product as they normally would, sharing their feedback and experiences during and after the usage period. We have coverage across Canada and the USA, making this method highly recommended for reaching and capturing feedback from any audience.
On Site Activation is beneficial for conducting live events or sports-related activities. We provide coverage across Canada and the USA, engaging consumers in dynamic, real-world settings and offering unique insights. Whether at sports games, concerts, conferences, or locations like restaurants and retail stores, these events provide rich environments for interaction and surveying.
Recruitment?
Pre-recruitment?
Pre-recruitment ensures you engage the right participants by identifying and securing them in advance. This method is ideal for reaching specific demographics and hard-to-reach audiences, reducing no-show rates, and ensuring genuine interest and commitment for more reliable insights.?
Using panels is a common method when conducting online surveys, as it allows for easier access to a broader audience. When selecting a panel, ensure its validity and use one that verifies participants' identities to avoid fraudulent and inaccurate data. We offer a bilingual, double-opt-in, and highly engaged panel of over 300,000 unique individuals. Participants are paid through physical cheques to ensure their identity is verified and they have a physical Canadian address.
Gather valuable feedback with our bilingual call center, which excels in recruiting participants for virtual or in-person qualitative exercises such as Focus Groups, IDIs, Dyads, and Triads. Our skilled field staff has extensive experience reaching B2C, B2B, and Healthcare audiences, ensuring you connect with the right people. Enhance your market research efforts by leveraging our reliable and efficient telephone services to seamlessly reach diverse and hard-to-reach audiences.
Groundbreaking News from the Diversity & Inclusion Committee?
The H* Factor CRIC Conference was a resounding success this year, thanks to the incredible efforts of CRIC and the D&I Committee. At the closing ceremony, our VP of Strategy & Business Development and CRIC D&I Committee Chair, Lisa Wright, along with Vijay Wadhawan, Senior Vice President of Health and Wellness, outlined ongoing objectives and unveiled exciting new initiatives.
CRIC is funding four scholarships through the D&I Committee. For more details, click here.
Stay connected with us
Canadian Viewpoint is a one-stop market research data collection and fieldwork company. For over 40 years, we have been trusted by clients ranging from global Fortune 500 companies to local, boutique market, social, and academic research firms and offering top-quality solutions for offline, online, qualitative, and quantitative fieldwork. We specialize in providing high-quality solutions for offline, online, qualitative, and quantitative fieldwork. As long-term members of the Insights Association, accredited members of the Canadian Research and Insights Council (CRIC), and corporate members of ESOMAR, we uphold the highest industry standards. Our diverse range of services includes sample, programming and hosting, mall intercepts, central location recruitment, mystery shopping, in-home usage tests (IHUTS), sensory testing, shelf testing, computer-assisted telephone interviewing (CATI), Facial Coding, and other cutting-edge technologies. Explore our website to learn more about our offerings and access our demo site to experience our tools firsthand.